Tag: Ad Agency

GroupM promotes Navin Khemka, Sonali Malaviya for new roles at EssenceMediacom South Asia

Navin Khemka will report to Prasanth Kumar, CEO – GroupM South Asia and Rupert McPetrie, CEO – EssenceMediacom APAC. Sonali Malaviya will report into Khemka.

Khemka and Malaviya will work together to bring additional specialisations such as e-commerce, addressable content, and digital OOH, to the agency’s offerings, along with other responsibilities.

Throwback: When Lalitaji shielded Surf from redundancy

The commercial was meant to be advertised on cinema screens. In the words of veteran ad man K S Chakravarthy, the 1984 Summer Olympics caught the eyes of Lintas’s client. Since airtime was already bought by the client, Surf’s Lalitaji debuted on the television screens in 1984, for Lintas didn’t have a backup commercial in hand. (Stills from the ads)

The 1984 commercial of Surf reinstated the brand’s position in the detergent market, which was threatened by Nirma. A large part of that credit goes to Lalitaji, an iconic character of Indian advertising, whose clutter cutter persona justified the price point of the brand due to the greater satisfaction derived by its use.

Abhijit Avasthi’s company Sideways Play launches its first card game

"We aim to build a community of users who enjoy word games. We will continue to launch new contests and versions of the games over the top through Instagram for the users to keep having fun in various ways with their WordIt! cards.” - Zahid Hussain, senior strategy director, Wordit

WordIt! is designed for 2-4 players and is a fun addition to weekend family time as well as house parties, and comes with three exciting word game plays.

Dentsu India bags integrated media mandate for Hero MotoCorp’s Vida

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

As per the mandate, Dentsu India will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. The agency will manage Vida’s branding and performance campaigns as the brand’s strategic media partner.

Havas Group Chairman and CEO, Yannik Bollore on the future of media and entertainment

"In terms of manufacturers and demographics, we are keeping India in mind because it is going to be the country with the largest population. So, India is a place for huge opportunities among all the regions." - Yannick Bollore, Chairman and CEO, Havas Group. (Image via Twitter - @HavasGroup)

Havas Group’s Chairman and CEO, Yannick Bollore talks about the future of the Group, Elon Musk’s acquisition of Twitter and the impact of negative macroeconomics on business and more.

Biz Moves: Cake India, Team Pumpkin and Verve Media

Havas Group India’s creative agency, Cake India won the mandate of Hyderabad Black Hawks, one of the leading teams of Prime Volleyball League. Here, the agency is also working with the players to build their brands in the context of the Prime Volleyball League. (Representative image via Unsplash)

Keep up with all the key business wins and account movements.