Ad Agency – Page 4 – storyboard18

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

Efficacy Worldwide enters Singapore market; bolsters its leadership team

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.

Mother’s Recipe assigns Bang In The Middle its creative duties

Bang In The Middle will handle Mother’s Recipe's mainline advertising, BTL and retail work. (Pictured (L) Sanjana Desai and (R) Rajive Mathur)

Bang In The Middle will partner Mother’s Recipe in expanding the share and footprint of the brand in India and across the globe.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

IKEA ropes in McCann for handling its global branding

In February 2023, IKEA, has called for a creative pitch India. Storyboard18 was first to report about it. In April, the company hired Leo Burnett India as its creative partner for Indian market. (Representative Image: Jueun Song via Unsplash)

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.

WPP’s CEO Mark Read: When the hype around AI declines, that’s when we still need to invest

Mark Read, CEO, WPP, says, "AI is fundamental to WPP’s business in the future and it has been in some ways for some years in our media business and in our production business. What's changed with generative AI, we've seen the ability for computers to do things that we thought only humans could do. Produce images, take photos, create videos, write copy and poems - all of those things that our creative people do."

WPP could double the size of the business in India in the next five years, said CEO Mark Read, as he shared his views on AI, the hype around the technology, AI’s impact in elections and elections’ impact on advertising. In an interview with Storyboard18, Read also spoke about India on the global stage: “India is the world’s most populous country, the world’s fifth biggest economy, heading to be the world’s third biggest economy. In a time of some turmoil in global relations, it is great to see India taking a lead.”

Havas Play inks strategic partnership with sports marketing agency, Gameplan Sports

The partnership will entail managing athletes, major sports league in cricket, football, badminton, kabaddi, tennis, table tennis, golf, marathons, chess, and others. Pictured: (L to R) Jeet Banerjee, Rana Barua, and Mohit Joshi.

Jeet Banerjee, director, Gameplan Sports and R Venkatsubramanian, president – investments, Havas Media India and MD, Havas Play will collaborate to construct and build this strategic alliance.

Big Move: Dheeraj Sinha is FCB Group’s new CEO for India, SA; Rohit Ohri promoted to global role

Dheeraj Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. (Pictured: (L TO R) Dheeraj Sinha and Rohit Ohri)

Storyboard18 was the first to report Sinha’s move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB’s Global CEO Tyler Turnbull.

WPP CEO Mark Read’s ambition to double the size of India business in 5 years

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

WPP’s chief executive officer Mark Read on India’s global clout and the market’s importance in WPP’s scheme of things.

Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder

Much like its name, The New Thing will help brands create new cultural conversations and moments on social media. (L to R: PG Aditiya, Gautam Reghunath, and Viren Noronha)

In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media.