Ad Agency – Page 6 – storyboard18

Why Indian agencies scored a duck in Print, Radio & Audio, Outdoor Lions?

Netizens believe that such a message was completely unwarranted. Health and safety are important subjects and this message itself could cause panic. (Representative Image: Daria Nepriakhina via Unsplash)

In the 70th edition of the Cannes Lions International Festival of Creativity, Indian agencies didn’t pick any Lions in traditional categories like Print, Radio & Audio, and Outdoor. Is this the sign of changing times or poor quality of work? Storyboard18 finds out.

Cannes Lions 2023: Unilever, P&G India, Mondelez India, PepsiCo shortlisted

Indian agencies have got 69 shortlists in Cannes Lions, so far, and most of them are for new-age campaign.

No Indian work won in categories such as Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions, and Lions Health and United Nations Foundation Grand Prix for Good.

Cannes Lions 2023: Airtel, Lay’s, Vedantu, TVS Motors shortlisted

Indian agencies had sent a total of 77 entries in Brand Experience & Activation Lions. Leo Burnett India has one shortlist in this category. Dentsu Creative India got three shortlists.

Dentsu Creative India, Leo Burnett India, FCB Group have scored multiple shortlists on day two of Cannes Lions.

After two years of turmoil, Dentsu in India scripting a turnaround

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Dentsu India under its new leadership is working on a turnaround plan after a raft of leadership changes and key client losses over two years.

Wavemaker’s chief growth and marketing officer Hamish Davies gives an inside view of the agency’s pitch game

Hamish Davies's local visits, especially for pitches, are to bring in a level of consistency across the board.

Hamish Davies, global chief growth and marketing officer, Wavemaker, discusses the new business dynamics in advertising; his India team’s performance; and more.

High and dry: Why do creative agencies struggle to get competitive fees?

Creative shops thrive on project-based work. If the work is digital-focused, performance-linked fees are also added to the contracts. This model works well for indie shops because their ambitions are different. (Representative image: Ankush Minda via Unsplash)

Broken fee models, competition from ad startups and increasing pressure from clients to maintain contract exclusivity is impacting the ad business. Storyboard18 explains why.

Are ad agencies in danger of becoming brand vendors?

According to Adityan Kayalakal, paying a little more attention to the advice they give clients would help ad agencies tremendously.

Legacy agencies are increasingly under the threat of becoming ‘vendor-zoned’ by clients, independent writers and other content creators.

What’s Goa’s advertising scene like?

Post the pandemic, the average traveller in Goa has changed, she said. “For the longest time, Goans thought the foreigners had the purchasing power, which is true to some extent. However, that has changed in the last couple of years. A lot of Indian travellers are big spenders. Today, the specialty restaurants of Goa cater to the Indian traveller because they are all for experimentation,” Gunjan Bakshi added.(Representative Image: Mayur Deshpande via Unsplash)

India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.

Wunderman Thompson’s Tarun Rai retires

After leading the merger between Wunderman and JWT, Tarun Rai was appointed chairman and Group CEO for South Asia and began to help steer the organisation through the pandemic. He was then appointed executive director of strategic initiatives across the APAC region in 2022.

Tarun Rai, executive director of strategic initiatives across the APAC region, will be retiring after three-decades in the advertising industry.

FCB Group India launches FCB/SIX; makes Ankit Banga as its chief business officer

FCB/SIX India will leverage Kinnect’s team of 115 platform and data experts to drive full-funnel marketing, including retention, engagement and loyalty, using its global proprietary tools and techniques. (L to R: Ankit Banga, Rohit Ohri, and Rohan Mehta)

The launch of FCB/SIX in India follows on the heels of FCB Group India’s recent acquisition of Kinnect, newly rebranded as FCB Kinnect.