Tag: Ad Agency

Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande

"Smaller, independent agencies feel the confidence to share their work in these awards (like the ABBYs) along with the bigger, national or international agencies and brands," says Ashwini Deshpande.

Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.

Jitender Dabas on making Goafest great again

Every industry needs its marquee events to showcase its best. Every industry must have forums where it can present views. Every industry needs festivals to celebrate itself and make its people feel happy and proud to be a part of it.

Senior advertising executive and McCann WorldGroup India’s COO Jitender Dabas opines on key steps that could steer Goafest to glory again.

Goafest 2023: GOZOOP’s Ahmed Aftab Naqvi calls ABBYs the Indian Premier Advertising Fest. Here’s why

"The high quality of entries made the task of selecting the winners extremely challenging for the jury. It is a testament to the remarkable talent and competitiveness within the advertising community," says Ahmed Aftab Naqvi. He was a Jury Chair at ABBY One Show Awards.

GOZOOP’s Ahmed Aftab Naqvi was the jury chair of the Mobile category of the ABBY One Show Awards.

Goafest 2023: What made the cut at ABBY One Show Awards this year?

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Ahmed Aftab Naqvi, Ashwini Deshpande, Pallavi Chakravarti, PG Aditiya and Sabyasachi Mitter on judging ABBY One Show Awards.

Why is there a sudden rise in scam messages in agency business

The scams which continue to take place evoke sensitivity and worry because the access of agencies and clients to a broader network is fairly deeper. And, such messages would have a negative impact. (Representative Image: Max Bender via Unsplash)

Scamsters posing as advertising or digital marketing agency representatives have seen a constant rise. They often pose as representatives from agency’s HR teams making job offers and extracting information. Storyboard18 decodes the scam and measures to prevent it.

Goafest 2023: ABBY One Show Awards releases Creative ABBY shortlists

Among the Advertising agencies whose work has been shortlisted in alphabetical order are BBH, Cheil Worldwide, Cog Culture, Crayons, Creativeland Asia, Enormous, FCB India, Grey Group, Havas Worldwide, Law and Kenneth Saatchi, Leo Burnett, Manja Brand Works, McCann Worldgroup, MullenLowe Lintas, Publicis Health, Scarecrow M&C Saatchi, Sideways, TBWA, Tribes, VMLY&R Wunderman Thompson. (Representative Image: Philippe Oursel via Unsplash)

181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first two rounds.

Goafest 2023: AAAI vows to make Goafest, Abby’s relevant for younger adlanders

Ajay Kakar feels that over the years Abbys has also become a testing ground for international award success because entries that win Abby tend to do well globally as well. (Representative Image: Calvin Craig via Unsplash)

AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.

Advertising veteran Pratap Bose is no more

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Pratap Bose co-founded The Social Street, a marketing communication agency, in 2015.

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.