Advertising – Page 101

Transparency about brand associations emerges as top reason for influencer trust: ASCI

Other key findings of the report include six out of 10 respondents claiming they spent at least two hours on social media daily. Around 90 percent of the respondents revealed they made at least one purchase based on influencer endorsement, while 61 percent claimed to have made three or more purchases. (Representative image by theregisti via Unsplash)

ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.

HUL’s Surf Excel becomes $1-billion brand

HUL has been in the Indian market for over six decades. In 1985, it was removed from the top spot by homegrown detergent brand Nirma. In response, HUL launched Wheel detergent. Later in 2012, Ghari took the top spot. (Still from the #HaarKoHarao ad)

With a total sales of Rs 8,200 crore, Surf Excel also became HUL’s first brand to reach the milestone.

Spikes Asia 2023: Dentsu Creative and VMLY&R shortlisted for Innovation Spikes

‘The Killer Pack’ for Maxx Flash, by VMLY&R, Mumbai, India has been shortlisted. (Still from Maxx Flash - The Killer Pack video)

Work for Maxx Flash and TVS Motor Company from India are running for the finals in the category.

Crypto ads and sponsorships banned during Women’s IPL 2023

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

Rashmika Mandanna adds fizz to 7UP; becomes face of the brand

This partnership will further strengthen 7UP’s bond with the youth across the country.

Rashmika Mandanna will soon feature in 7UP’s new television commercial that will appear in traditional and digital platforms across the country.

OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report

Retail media in India is expected to double by 2027. In India, the rise of ad spends on digital retail media will depend on how the retail media networks are able to demonstrate the value by complementing search efforts and not competing with them. (Representative Image: Artem Beliaikin via Unsplash)

As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.

BMW Motorrad India picks up Sociowash for its creative and digital duties

Sociowash will offer 360-degree digital and creative solutions in an effort to maximize the luxury motorcycle brand's visibility, outreach and interaction with its expanding consumer base. (Representative Image: chill_ink studio via Unsplash)

The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.

Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.

Super Bowl 2023 ads: Indian adlanders pick hits and misses

From an advertising point of view, Indian adlanders think most brands during Super Bowl LVII kept their scripts formulaic with a combination of A-list celebrities, light humour, nostalgia, and music. (Stills from ads)

Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.

An honest review of Super Bowl 2023 ads

Jigar Fernandes, founder and creative head, tiqui-taka, a Mumbai-based ad agency feels that most ads turned out to be manufacture-speak messages. Find out why. (Representative image by Markus Winkler via Unsplash)

During Super Bowl 2023 viewers saw several star-studded commercials and spots with humour in different volumes. However, our reviewer thinks, most ads during the big game turned out to be manufacture-speak messages. Here’s why.