Digital – Page 2 – storyboard18

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

IPL 2024: Meta partners with Star Sports and over 250 content creators to enhance fan experience

Meta has also partnered with Mumbai Indians and Kolkata Knight Riders to host creator days, where content creators got a chance to interact and collaborate with the teams and players.

Meta has teamed up with Star Sports to create engaging experiences for fans throughout the tournament.

Meta antitrust lawsuit: US regulator has no evidence to support antitrust claims against it, says Meta

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The US’s Federal Trade Commission will get a chance to respond. But a court ruling in Meta’s favour could signal the end of the antitrust lawsuit.

Google mulls charging for internet searches with AI, in a radical change to its business model

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Google’s iconic search engine has remained free to users, as advertising keeps the revenue flowing. But the cost of artificial intelligence services could prompt the search giant to charge for AI-enhanced features.

Elon Musk’s X introduces Community Notes feature in India ahead of elections

X's Community Notes handle tweeted, “Welcome new contributors in India. Our first contributors are joining today, and we'll be expanding over time. As always, we'll monitor quality to ensure that notes are found helpful by people from different points of view. Community Notes now has contributors in 69 countries around the world, and we're adding more regularly.” (Image source: Moneycontrol)

X’s Community Notes feature enables users to participate in fact-checking tweets shared by other users and intermediaries on the platform.

Letting data lead the charge against climate change

Sustainable practices implemented through data analysis have mitigated 120 tons of carbon emissions and saved 1,980 KL of fresh water, while also generating economic savings of $12,500. Waycool’s success story underscores how data analytics can be a powerful tool for both environmental and economic progress. (Image source: Unsplash)

Businesses can streamline operations to reduce emissions, not only benefitting the environment but often leading to substantial cost savings, writes Subramanian Ananthapadmanabhan.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.