Tag: Media

IPG Mediabrands, WPP and Omnicom Media Group in shortlist for Amazon’s global media mandate

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

IPG Mediabrands’ initiative is the incumbent agency for Amazon. It won the company’s account in 2013 and defended it in 2017. As per reports, IPG will continue to service Amazon in 2024. The new mandate will commence from 2025.

Will multiple ratings agencies shake up the Indian broadcast industry?

According to stakeholders, a comprehensive data set is the need of the hour given broadcast is the not the only avenue for advertisers these days. In fact, digital has surpassed television spends. According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore. (Photo by Firmbee.com on Unsplash)

According to stakeholders, the introduction of a second rating agency within the broadcast ecosystem can be a valuable addition. By providing a more nuanced view of audience behaviour, it can ultimately lead to better content creation, more targeted advertising campaigns, and a more robust broadcast industry overall.

Tata Play Binge expands offerings by onboarding DistroTV 

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

Tata Play Binge is home to 30+ OTT apps like Disney+ Hotstar, Apple TV+, ZEE5, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, STAGE, Animax and others. PTC Play, Hallmark Movies Now, FanCode, ReelDrama and others.

TeamLease sees a drop in hiring outlook for the media sector

On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease Edtech shared, “While current trends may paint a temporary picture of restraint, these are the exact moments that breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses that are in sync with these emerging technologies.”

Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.

ZEE’s restructuring, layoffs, strategic focus; Punit Goenka charts a new course after Sony-merger collapse

In line with his strategic plan focused towards achieving the targeted goals, ZEE's MD and CEO Punit Goenka proposed the implementation of a lean and streamlined management structure to the Board on April 5. The streamlining process included rationalisation of the workforce by 15 percent.

Zee is facing a new reality after the $10 billion merger with Sony fell through. The company is implementing cost-cutting measures, leadership changes, and a renewed strategic focus.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

BCCI’s April 16 meeting with franchise owners cancelled?

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.

Congress vows to curb government censorship powers on media: Rahul Gandhi

“In the last ten years, significant sections of the media have been robbed of, or surrendered, their freedom. Congress will help the media re-discover the freedom that they enjoy under the Constitution,” said the Congress in its manifesto.

Congress’ election manifesto released last week has an eight pointer list for media reforms they are looking at. Some of the important highlights of these reforms concern censorship, empowering the Press Council of India, freedom of the internet and others.

Patanjali misleading ads case: Uttarakhand state licensing authority delayed action for two years against company

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

The SLA said that since the matter was with the Supreme Court, any action against Patanjali will be a result of the judgement passed by the Court. However, the SC said that it had not given any instruction to wait for judgement to take action.