Author: Aashrey Baliga

How the Indian gaming industry is gearing up to cross $7 bn revenue by 2025

In less than two years of launching it in the country, BGMI claimed to have clocked over 100 million cumulative users shortly after a year of its launch. (Representative Image: ELLA DON via Unsplash)

Led by subscriptions, micropayments and ad revenues, gaming companies are looking at monetization more seriously

India At 75: Bharat Puri & Piyush Pandey on India’s growth story

Bharat Puri and Piyush Pandey in conversation with CNBC-TV18's Mangalam Maloo

The story of India told by India’s best brandsmiths – Bharat Puri and Piyush Pandey. After having worked together on campaigns for Asian Paints, Pidilite Industries and Cadbury, they tell CNBC-TV18’s Mangalam Maloo about ‘Brand India’. 

Decoding the new dress code at the workplace 

Recently for a client meeting, Singh deliberately chose to wear a shirt of the brand's colour. The client took notice and appreciated the detail, she writes; "it was my way of sending a soft signal of our understanding of their brand." (Representational image: Kristina Petrick via Unsplash)

What you wear sends nonverbal cues to people, writes Josh’s chief Rubeena Singh as she breaks down how office attire has evolved in the post-pandemic era. 

Storyboard18 x Momo Media: Let’s Talk – Masculinity in Advertising

Watch the portrayals of men in advertising have evolved over the years.

The portrayal of men and masculinity in advertising has been through significant shifts in the past two decades. From sole breadwinner to supportive husband to a working wife. From preachy papa to dost daddy. From the complete man to the progressive man. Let’s talk about masculinity in Indian advertising. Watch the video. A Storyboard18 and Momo Media collaboration.

Plagiarism row: HDFC Bank’s Vigil Aunty campaign accused of being lifted

Created by advertising agency Kinnect, HDFC Bank's ‘Vigil Aunty’ is accused of being "plagiarised" from author and artist Appupen's character that was created in 2016 for the Indie satire comics called Halahala.

The campaign titled ‘Vigil Aunty’ is accused of being plagiarised from author and artist Appupen’s character that was created in 2016.

Your story is our story

For the past two decades, your stories have propelled us and so today, we'd like to invite you to tell a new story - our tale. And it's yours as much as it is ours. (Representational image via Unsplash)

Help us tell our story, your way. Whether it’s art, copy, a meme or even a short video – pick your medium and become a part of Storyboard18’s community campaign.

Embedding your brand in the consumer’s memory

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

What marketing actions can enhance the probability of getting into the unconscious memory of consumers.