Aashrey Baliga – Page 4

Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.

Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

Zee-Disney Star deal: Is cooperation the new norm?

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

Unpacking how the Zee-Disney Star ICC men’s cricket deal will help the media companies.

Unacademy’s CMO, partner Karan Shroff quits

Shroff is the first partner named by Unacademy in recognition of his contribution in helping build Unacademy into a known brand.

E-learning platform Unacademy’s partner and chief marketing officer Karan Shroff has quit. In September 2021, he was promoted as partner at the company.

Kusha Kapila packs a punch for Tata Motors’s Punch

Stills from Tata Motors' ad featuring Kusha Kapila

The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here’s why.

Prabha Narasimhan takes over as MD of Colgate-Palmolive India

Despite the overall volatility, Prabha Narasimhan pointed out a notable trend in the ₹20 segment, predominantly driven by rural India.

Narasimhan becomes the first external managing director of Colgate-Palmolive India (Ltd) in the last 12 years.

Mast & Meh: Tinder, The Sleep Company, Sleepy Owl, WhatsApp, Limca

Still from Casio India - Live Your Dream

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Influencer Marketing Mavericks: How Finnet Media’s building a ‘fininfluencer’ empire

Finnet Media’s twenty-something founder Ayush Shukla talks about new trends in the influencer ecosystem, influencers replacing celebs in mainstream advertising and backlash against finfluencers and more

Meet founder Ayush Shukla and learn more about his young agency

Storyboard18 x Momo Media: Let’s Talk – Celebrity Branding in Indian Advertising

Watch the evolution of celebrity branding in advertising.

What’s celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let’s Talk, a Storyboard18 and Momo Media collaboration.

In conversation with Publicis Groupe’s Anupriya Acharya

Anupriya Acharya in conversation with Storyboard18's Shibani Gharat

Anupriya Acharya, CEO of Publicis Groupe, South Asia, on the PepsiCo India win, talent and more. Watch.