Aashrey Baliga – Page 6

EVolve 2022: Decoding the Indian EV consumer

India might have some catching-up to do with the rest of the world when it comes to EV adoption. But for reasons ranging from emotional to purely financial ones, the country is witnessing rapid adoption of what’s still a new technology with several impediments on the road to electrification. (Representational image via Unsplash)

When it comes to Indian consumers, utility trumps novelty. However, it’s not all number crunching and utilitarian logic, as far as the Indian EV buyer is concerned.

Mast & Meh: Kotak Mahindra, Spotify, ITC, Britannia, Maruti, Porter, Hero and more

Porter has managed to knock it out of the park with its first ad campaign.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

India At 75: Community brands in India and how they were built

Some brands born at the dawn of a free India grew slowly over the decades, serving specific communities in India and across the world. (Representational image: Sikandar Ali via Unsplash)

A selection of distinctly Indian brands from across the nation which have endured through the ages, fuelled by the patronage, love and loyalty of communities.

Simply Speaking: Brands Need Editors. Here’s Why.

Stories serve as fundamental ingredients in allowing people to create a shared sense of being. Shared stories lead to shared values which in turn leads to a shared world view. This calls for attention to the goings on in the world as an Editor would give it. (Representational image Mayur Deshpande via Unsplash)

The rise of brand journalism signals an exciting time in media, and it shows no signs of slowing down.

Advertising is in the position where tobacco was: IPG’s Arun Kumar

Arun Kumar, Chief Data and Technology Officer, IPG

Part of the blame for this position the industry is in lies with marketers who “don’t talk about what they do and why it is valuable,” says IPG’s Chief Data and Technology Officer, Arun Kumar

There is an opportunity for building a better agency, not just a different one: Manja’s Prajato Guha

Manja founders Prajato Guha, Arvind Krishnan.

Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.

The communication business today is a meme. Transient. Flippant. Momentary. Joke

Any pitch that the clients call is a free show and two dozen agencies line up to mount a variety entertainment show. (Representational image: Markus Winkler via Unsplash)

Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

Accenture appointed Devyani Ozarde as managing director - media and entertainment, and Ashutosh Bhatt has joined Ananta Capital as operating partner and chief growth officer, among other key people movements this week. (Representational image: Mohammad Bagher via Unsplash)

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Meeting Amin Lakhani and Amit Jain in Volvoverse

Amin Lakhani and Amit Jain in conversation with Shibani Gharat

Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse.

Bookstrapping: Upgrade by Blake Crouch

Representative Image via Unsplash

As our reviewer closed this book, this is what she understood of its message – ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars