Author: Kashmeera Sambamurthy

Biz Moves: Havas and Tonic bag big business

Puma India has roped in Havas Media Group India as the media agency on record (AOR). Here, the agency will oversee the entire offline and online media service suite including digital, television, print, radio, out-of-home (OOH) and cinema mediums for Puma. (Representative Image: Louis Hansel via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: The Hidden Hindu trilogy

One cannot miss the tendency for descriptive writing; the scenes are set vividly.The description of Paatal Lok as more beautiful than Swarga Lok in book three, is a case in point. (Image source: Amazon)

The reviewer gives a holistic view of each book and the beautiful description of Paatal Lok which is more mesmerising than Swarga Lok. Rating: 3 stars

Goafest 2023: India’s premier Ad fest kicks off with a bang

Speaking at the Goafest 2023 curtain raiser, Prasanth Kumar, president, Advertising Agencies Association of India and CEO, South Asia GroupM said, “Goafest is known to unite India and South Asia’s creative economy. When we began working on curating Goafest 2023, we were certain that we wanted to present to the industry creativity in a new avatar and our theme is exactly in line with this."

Goafest 2023 kicked off with a curtain raiser where the theme – The Future of Creativity, was unveiled.

Weekly Shorts: How brands can tune to ASMR for campaigns

The younger generations tune into ASMR content for entertainment and relaxation from their fast-paced lifestyle. They also use it as a therapy to calm anxiety, especially when the 2020 Covid-19 pandemic increased mental health issues by 25 percent globally. ASMR content provides a sense of calmness and relaxes the nerves giving a similar feeling you get from meditation. (Representative Image: Israel Palacio via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Kantar-Google report: 1 in 2 Indian languages internet users are consumers of news in India

The report also said that there are around 153 million active online news consumers in Indian languages, who consciously access news through various sources such as news apps, websites, and YouTube. Among these, the majority are rural users, constituting 59 percent (91 million) while urban users constitute 41percent (62 million). (Representative Image: Lucas Hoang via Unsplash)

There are 153 million active online news consumers in Indian languages, 59 percent of which are rural users.

Havas Media Group wins sportswear major Puma’s media business

The German-headquartered sports brand seeks to further solidify its prominence across media platforms via strategic media engagements. (Still from an ad)

Puma India has roped in Havas Media Group India as the Media agency on record (AOR). The agency will oversee the entire offline and online media service suite.

A cheat sheet on creating the perfect brand mascot

Legacy brands like Amul and Vodafone have been instrumental in using mascots to build their identity. It provides a unique and memorable way for customers to associate with the brand. Mascots help create brand recognition and differentiation. (Images sourced via Twitter))

Building an emotional connection with the customer is key for a strong brand. One of the defined ways to build the emotional connect is by using mascots. They can evoke feelings of joy, trust and loyalty, which can lead to increased brand affinity.