Brand Makers – Page 116

CXO Moves: Exec movements at Mondelez, Dentsu, Havas Media Group, Rediffusion and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Prerna Singh Mehrotra, Ravi Kunwar, Adarsh Menon and Bhavesh Gupta)

Executive moves in the world of brands and agencies.

Bookstrapping: What I learned about investing from Darwin by Pulak Prasad

The book asks you to make a distinction between managements that speak well, and managements that lead well. (Image source: Amazon)

Pulak Prasad draws key lessons from core Darwinian concepts and has mixed it with vivid examples. Reeta Ramamurthy Gupta lists down the insights derived from the book. Rating: 4 Stars.

Jitender Dabas on making Goafest great again

Every industry needs its marquee events to showcase its best. Every industry must have forums where it can present views. Every industry needs festivals to celebrate itself and make its people feel happy and proud to be a part of it.

Senior advertising executive and McCann WorldGroup India’s COO Jitender Dabas opines on key steps that could steer Goafest to glory again.

IPL on digital ensures laser sharp targeting for brands, says DDB Mudra’s Chirag Bhatia

DDB Mudra Group's Chirag Bhatia says, "The IPL product offering overall has evolved over the years with the slicing and dicing that is possible on digital for both viewers and advertisers. For viewers, things like commentaries in 13 languages and various camera angle options are amazing. For advertisers the option of being able to choose from various cohorts ensures a better bang for their buck."

Chirag Bhatia, senior VP – Digital, DDB Mudra Group talks about advertisers seeing good ROI and reduced ad spend waste in IPL 2023 on JioCinema.

Meta India’s head of partnerships, Manish Chopra resigns

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The growing number of departures raises questions about the ongoing changes and strategic direction within Meta’s operations in India.

Indian Ocean on making and releasing music in the streaming era, reels, creators and more

Rahul Ram says, "we are very modest about what our art does. We don’t believe we can change people or their ways. It's just as creative people and artists and being lucky to be doing what we are, we just reflect on the times we live in, and hopefully people resonate with it."

Popular Indian folk fusion band Indian Ocean is adapting to new platforms and exploring new ways to distribute and market music, from collaborations with creators and animated music videos to making reels.

Mondelez International appoints Samir Jain as president, India

Samir Jain will report into Deepak Iyer in his new role and will be part of the AMEA leadership team representing India.

Samir Jain joins Mondelez International from Bunge India, where he led the business as managing director for the last 10 years.

Dentsu appoints Prerna Mehrotra as chief client officer

Prerna Mehrotra will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media, and customer experience management (CXM).

Prerna Mehrotra has over two decades of experience, holding senior client-facing and management roles across APAC.