Brand Makers – Page 157

Mercedes-Benz India elevates Santosh Iyer as MD & CEO

In his 13 years’ leadership role across functions, Santosh Iyer has been instrumental in Mercedes-Benz’s market leadership, strong brand presence, turnaround of Customer Service business, driving data analytics and digital transformation

Santosh Iyer has been instrumental in Mercedes-Benz’s market leadership, strong brand presence.

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.

Mercedes Benz India to elevate Santosh Iyer to managing director

Mercedes-Benz India's current marketing chief Santosh Iyer, will take over as the new India managing director of the premium auto brand early next year, as per a report.

The German automaker said that an official communication with details is expected soon.

Never forget that you need an idea and technology cannot save you: Piyush Pandey

In an interview with CNBC-TV18, Bharat Puri and Piyush Pandey spoke about what the idea of ‘being Indian’ meant to them when they started out and the brand playbook for success in India and Bharat. (Representational image: Dibakar Roy via Unsplash)

Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.

Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition

A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival.

Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars

The Great Skill Reset: Audience scientists, integrated thinkers, people with high HQ in demand

According to industry estimates, media agencies in India are increasing their workforce strength by about 12-15 percent this year. (Representational Image via Unsplash)

What are media investment agencies looking for in people as they hire at a time when talent is swimming away from the agency pool?

Skoda India appoints Petr Solc as the Director – Sales and Marketing

Petr Solc to join Skoda India as the director - sales and marketing

Previously, Solc was the brand director of Skoda Russia.

We will start making acquisitions in the tech space: Wondrlab’s Saurabh Varma

Saurabh Varma, founder & CEO, Wondrlab India

In a chat with Storyboard18, Wondrlab India’s founder & CEO Saurabh Varma talks about the company’s new platform WISR, growth plans of the martech firm, and more.

How Schbang plans to crack the short-term content game

Representational Image via Unsplash

Founder Harshil Karia talks about the agency’s big picture on content and key trends in video storytelling.