Brand Makers – Page 156

Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.

Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.

Bookstrapping: The Disciplined Mind by Zoe McKey

The book is also a reminder that having a disciplined mind eventually pays off. Everyone is a 'work in progress' and mistakes will be made, but those will turn into learnings with time. (Representational image: Daniele Franchi via Unsplash)

“The world is not responsible for you, you are responsible for yourself in the world,” an excellent reminder when we are tempted to complain. Bookstrapping Rating: 3.5 stars

Sidharth Rao and Madhu Sudhan launch mar-tech services venture, Punt

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

The company aims to target the $100 billion digital services opportunity at the intersection of marketing and technology.

Is Wendy Clark leaving Dentsu International?

Wendy Clark

According to multiple international reports, Dentsu International CEO is leaving the company. This comes after the network has gone through several changes and turmoil in the last one year.

Unacademy’s CMO, partner Karan Shroff quits

Shroff is the first partner named by Unacademy in recognition of his contribution in helping build Unacademy into a known brand.

E-learning platform Unacademy’s partner and chief marketing officer Karan Shroff has quit. In September 2021, he was promoted as partner at the company.

Prabha Narasimhan takes over as MD of Colgate-Palmolive India

Despite the overall volatility, Prabha Narasimhan pointed out a notable trend in the ₹20 segment, predominantly driven by rural India.

Narasimhan becomes the first external managing director of Colgate-Palmolive India (Ltd) in the last 12 years.

People are bored and they want to see the Nothing team bring some change: Carl Pei

Kunal Shah in conversation with Carl Pei during a Cred Curious session. Pei said, "We believe in functional design where everything needs to have a function. Even if it looks cool, there needs to be a functional element. Some brands can focus on ornaments, but that is not what we do."

Highlights from a conversation between Cred’s Kunal Shah and Nothing founder Carl Pei.

Influencer Marketing Mavericks: How Finnet Media’s building a ‘fininfluencer’ empire

Finnet Media’s twenty-something founder Ayush Shukla talks about new trends in the influencer ecosystem, influencers replacing celebs in mainstream advertising and backlash against finfluencers and more

Meet founder Ayush Shukla and learn more about his young agency

Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom

Overall, I think everyone is much happier. Conversations have become easier because one knows now where the genre stands. It has become much easier for a planner or an advertiser to make choices and select what works for them, says Kumar.

Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.