The IT major’s global CMO talks about the evolving role of a modern marketer.
Category: Brand Makers
CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more
All the key executive moves in the world of brands.
Bookstrapping: The Wicked Wit of Queen Elizabeth
The Queen’s humour might be unintentional – when meeting guitar legend Eric Clapton in 2005, she enquired ‘Have you been playing a long time?’. Bookstrapping Rating: 3 stars
EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer
Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.
Decoding brands’ in-film integration strategies
A recent case of “mistargetting” by brands in Netflix hit Darlings raised questions about in-film promotions.
Devika Bulchandani is Ogilvy’s new global CEO; Andy Main steps down
In this role, Bulchandani will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries.
Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing
The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.
Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe
Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.
CXO Moves: Colgate-Palmolive new MD joins; Execs in and out at Dentsu, Ogilvy Asia, Reliance Retail and Unilever
All the key executive moves in the world of brands.
Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media
Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.