Category: Quantum Brief

IPLIX Media launches creator economy start up incubator

The communications satellite weighs 4700kg, exceeding the current highest spacecraft launching capacity of 4000kg of ISRO. (Representative image by NASA via Unsplash)

The agency will be launching two separate divisions to help content creators with monetisation opportunities as well as mentoring early-stage startups.

Campa: Rebranding an iconic brand that had faded into oblivion

One thing about a living brand is certain. It needs to be agile and move with the times, environment and audience. There is no straight answer to when or why rebrand. One size does not fit all. It entirely depends upon the life-stage of a brand and how rapidly its audience and ambition are evolving. (Representative image by Alice Dietrich via Unsplash)

Campa’s rebranding aims to break the status quo by being dynamic, vibrant and surprising with different manifestations of the same logo for different beverages.

RK Swamy draws up listing pitch, appoints i-bankers for public issue

Crayons continued to bag integrated service duties from marquee clients in the government and private sector, including DGIPR Madhya Pradesh and Invest UP (Government of Uttar Pradesh). During the half-year under review, the company was also instrumental in the National Education Policy program for the Ministry of Education in Delhi. (Representative Image: Wance Paleri via Unsplash)

In July 2022, RK Swamy and BBDO (a leading network of the global Omnicom group) announced parting of ways after an alliance that lasted 37 long years. Under a new agreement, RK Swamy bought out BBDO’s stake in the joint entity and BBDO bought out RK Swamy’s stake in BBDO India.

Storyboard18 Exclusive: Prasar Bharati to increase Free Dish slots next year, CEO Gaurav Dwivedi tells Storyboard18

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Prasar Bharati plans to increase Free Dish slots next year to cater to growing demand for free-to-air channels

JioCinema’s IPL viewership numbers are mind boggling

Another driver during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. (Image source: @JioCinema)

TATA IPL 2023 on JioCinema gets a record-breaking 147 crore views on opening weekend. JioCinema also registered over 2.5 crore downloads, a record for the most installed app in a single day.

Razorpay launches AI-powered co-founder service on April 1st

Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience.(Representational image by Phillip Glickman via Unsplash)

The initiative comes at a time, when India is witnessing a sharp rise in entrepreneurial spirit and an increased adoption for AI

Karram Kurram: The distinct Lijjat Papad advertising

The unique concept of puppetry, emotional connect of family, and a distinctive soundtrack made Lijjat Papad television commercial unique. The fluffy rabbit puppet found a pride of place on the Lijjat Papad packaging as well. (Stills from the ad)

For those who grew up watching the Lijjat Papad TV commercial, the image of the rabbit, his cackle, and the soundtrack still stand recognisable decades later.

JioCinema’s IPL debut breaks records with 6 crore unique viewers and 2.5 Cr. downloads in a single day

JioCinema's success however isn’t limited to the TATA IPL season alone. The platform also had a remarkable run during the FIFA World Cup, with millions of users tuning in to watch the matches on the platform. 40 billion minutes of watch time was clocked across Sports18 and JioCinema, which continued to be the number one downloaded free app on iOS and Android throughout the tournament.(Image source: Indian Premier League (@IPL))

The record breaking debut of the platform on IPL is another success added to the platform’s sports streaming history after FIFA World Cup.

Clutter Breakers: Ixigo’s latest AI powered bluetooth headset takes internet by storm

Ixigo has released an intriguing campaign promoting a rather futuristic and very helpful product. The AI-powered headsets monitor your surroundings as well as every action that you do. Accordingly, they inform you of any obstacles, and provide useful information in real-time.

Ixigo claims its latest product, ‘bhAI’ – a bluetooth headset powered by AI will provide consumers real-time information and updates that makes their travels easy. Well pranked, Ixigo.