Category: Quantum Brief

The missing great Indian cola, Campa, is back and ready for the future: Elephant Design’s Ashwini Deshpande

In the 1970s, Delhi-based Pure Drinks Group, which was considered a pioneer in the soft drinks industry, came up with a soft drink brand, Campa. It was the same group that had, in 1949, laid the carpet for Coca-Cola's entry into India and had been its manufacturer and distributor. But the journey of Coca-Cola was short-lived. (Image courtesy: Ashwini Deshpande)

Ashwini Deshpande, co-founder and director of Elephant Design, the design consultancy behind the redesign of Campa, says research showed that there was some fondness for the name, but not for the visual identity. The brief was to break the status quo in India, she says.

Mumbai Indians inks 25 brand sponsorships for Tata IPL 2023

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

Out of the 25, Mumbai Indians on-boards 11 new partners this season including Mahindra, Bisleri and Viacom18. It continues it partnerships with the rest that include Acko, Dream11 and JioCinema among more.

Titan’s ‘The Wedding Film,’ the commercial that tugged at the heartstrings through the ‘joy of gifting’

‘The Wedding Film’ attained the status of ‘iconic’ without the presence of any celebrity or well-known face. The ad film's script writer makes his point here. If the agency had cast someone prominent, the advertisement would be remembered by his or her name. This would have distracted the audience from the theme of the commercial. Communicating the emotion of ‘The Wedding Film’ was far more important than featuring an established personality. (Stills from 'The Wedding Film')

The commercial, released in the mid-1990s, was like a breath of fresh air for its blend of Western music and Indian values. ‘The Wedding Film’, which stood out for its heartwarming storyline, conveyed its theme through the single word ‘Papa’.

Herbalife becomes the official partner of BCCI for Tata IPL 2023

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Herbalife sponsors more than 150 world-class athletes, teams, and events around the globe, which include sporting legends like Virat Kohli, Mary Kom, Manika Batra, Lakshya Sen, and recently signed Smriti Mandhana and Palak Kohli. 

Swiggy Uncle to Vodafone ZooZoos – Best IPL ads of all time

As of 2023, the IPL is now a decacorn, valued at a whopping $10.9 billion. Tata has acquired title sponsorship for Rs.577 crore and the broadcasting rights for digital have been awarded to Viacom18 for Rs. 8736 crore for the year as a part of a five year deal for Rs. 23758 crore. The television rights have been retained by Disney Star for Rs. 23575 crore.

The Indian Premier League (IPL) is the biggest sporting event in the country. As a result, the IPL franchise is a brand favourite. Some of the best ads by brands are seen during the IPL season. Let’s take a look at some of the best IPL ad campaigns of all time.

Pepsi unveils new logo, global rollout expected by 2024

In addition to the new logo, there is also an updated colour palette that introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme, the company says.

The new Pepsi logo and visual identity will debut this fall (between September and December 2023) in North America, followed by a global rollout in 2024.

Colorbar Cosmetics awards social media and creative mandate to Sociowash

Sociowash will also be looking after Colorbar Cosmetics media planning and buying strategies, in addition to developing creative posts and digital videos. (Representative Image: Mike Newbry via Unsplash)

Sociowash’s mandate will be to look after end-to-end social media services to help the brand create higher recall value and perception.

Google announces launch of Ads Transparency Center

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s Ads Transparency Center, which is a searchable hub of all ads from verified advertisers, has been launched globally to provide users with more control over their online experiences