Quantum Brief – Page 224

Mast & Meh: Microsoft, Dream11, Limca, Lay’s, Lumikai, Kotak Life

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Mindshare’s mega win; Social Panga and Verve Media also bag new business

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

Keep up with all the key business wins and the account movements.

Mirum India: MarTech is no longer only about marketing; it needs to drive sales

The report highlights that while the global spend on MarTech solutions is around 25 percent of the total marketing budget, in India, majority organizations spend less than 15 percent, indicating significant potential for growth.

India has a large headroom for growth in terms of the marketing budget being spent on MarTech.

Are media agencies the new creative agencies?

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Has the infusion of creativity transformed the traditional roles of media agencies?

Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Birmingham Museums Trust via Unsplash)

From whispers in agency corridors and pitch-room chatter to what’s buzzing on clients’ side, we’ve got the overheard and untold stories of the advertising industry and its people. An unexpected crash Turmoil continues at a home-grown social platform. There have been senior exits for a few months. Now, we hear that the multi-deals they made… Continue reading Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Yudiz Solutions set to join Nazara as second listed gaming company in India with IPO filing

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

Yudiz Solutions’ upcoming IPO filing with NSE Emerge marks a significant milestone in the gaming industry that hit $2.6 Bn in FY22 and is projected to reach $8.6 Bn in FY27.

Dentsu loses Maruti Suzuki Rs1200 crore media account to Mindshare

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

Mindshare won the Maruti Suzuki media business after many months-long multi-agency pitch.

IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source

Since inception, the league's value has seen a 90 percent growth and currently stands at $10.9 billion (Rs 87 crore), according to a report titled 'Beyond 22 Yards', The IPL Valuation Report 2022 by D and P India Advisory. (Representative Image (From left to right) : Twitter handle - Gujarat Titans, Mumbai Indians and Lucknow Super Giants)

This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.

ITC’s water conservation initiative aims to ensure water for all

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

ITC has adopted a three-pronged Water Conservation Approach by focusing on water efficiency in its operations, community-based water stewardship programme enabling supply augmentation and water demand management.

Lost wonder? Will Wunderman Thompson regain the glory of its JWT days?

Stalwarts who shaped JWT India include Morris Mathias, Subhas Ghoshal, Mike Khanna, Colvyn Harris, Gerson da Cunha, Subroto Sengupta, Syeda Imam, Ivan Arthur, Ram Ray and Sumantra Ghosal. Creative minds that came out of the agency include Swati Bhattacharya (currently at FCB), Bobby Pawar (now group creative chief at Havas), Agnello Dias (former founder and chief creative officer of Taproot Dentsu) and Anuja Chauhan (author). (Representative Image: Tormius via Unsplash)

In chasing its digital-first ambitions, industry executives say Wunderman Thompson is stumbling, even as it eyes winning new business and acquisitions. While WT is transforming, the question is into what and at what cost?