Category: Quantum Brief

Havas Group launches ‘Havas Play’ brand globally

Britannia Marie Gold's My Startup program has successfully run for four seasons, providing an ecosystem to budding women’preneurs to get funding and skilling support. (Representative image by Michał Bożek via Unsplash)

Havas Play leverages the unique benefits of Vivendi ownership and delivers a proprietary approach to data and measurement across brand experiences. In India, Havas Sports and Entertainment, Havas Content, and Cake India will combine and rebrand as Havas Play.

Adobe to pay creators using its AI tools; CEO Shantanu Narayen says generative AI is a co-pilot to human ingenuity

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Chairman, president, and chief executive officer of Adobe, Shantanu Narayen, on the company’s vision to engage experience-led growth for brands, enrich creativity through its AI tools.

Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

In a recent Adobe study 88 percent of brands said content demand at least doubled over the last year and two-thirds expect it to grow 5X over the next two years. Adobe is leveraging generative AI to ease this burden with solutions for smarter solutions.

At Adobe Summit 2023, the company debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models. We bring you the highlights.

Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with Rajasthan Royals for the 2023 season. (Image source: Twitter handle - @rajasthanroyals)

Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.

Why is Krafton taking aim at the Indian gaming market with Road to Valor: Empires?

KRAFTON’s self-developed new titles are set to connect with fans, starting from 2024. Among these, ‘Dark and Darker Mobile,’ an extraction RPG independently developed by Bluehole Studio, and ‘inZOI,’ a life simulation game featuring realistic graphics, will be the first to meet the fans. (Images sourced via Steam, Epic Games and Krafton)

Global gaming major Krafton is set to launch India-specific customizations for Road to Valor: Empires, in a bid to capture a slice of India’s rapidly growing gaming market.

“Note” able advertising: Iconic ads of yore that said it with music

Titan watches and Garden Vareli sarees are examples of different brands united by a universal form of communication – music. While Titan retained the original classical piece in its commercial to celebrate its timepieces, Garden Vareli used a tune rooted in tradition to contemporize traditional attire. (Stills from ads)

For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.