Category: Quantum Brief

EGF’s Sameer Barde: Regulatory certainty will ensure long-term investments in gaming and esports

Sameer Barde, CEO at EGF says “Regulation is a great first step to add credibility to the esports industry and standing at this juncture alongside regulation what is also very important is player education. Asli Gamer is the first nudge from the federation for players to understand the importance of responsible gaming behaviors.” (Stills from the campaign)

E- Gaming Federation launched a campaign, ‘Asli Gamer’ starring Naezy and Shubman Gill, to encourage gamers to play responsibly.

5-fold growth in sales, ice-cream ‘war’ with HUL—here are highlights of RS Sodhi’s tenure at the helm of Amul

Hindustan Unilever, which owns the Kwality Wall’s brand, approached the Bombay High Court, asking for the Amul ads to be stopped. Hindustan Unilever claimed that Kwality Wall’s, which is the largest frozen dessert brand in India, was impacted by the Amul ad. (Image source: Moneycontrol)

RS Sodhi, who stepped down as managing director of Gujarat Cooperative Milk Marketing Federation on January 9, joined the company as a senior sales officer in 1982.

What will drive the $86 million ad spend on connected TV in India in 2023?

Brands are looking for incremental reach and making an impact by getting premium ad inventory across OTT platforms, especially at the time of big sports events like FIFA and the T20 World Cup. Since CTV has a shared viewing experience, it leads to a higher emotional response to ads. (Representational image by Karla Hernandez via Unsplash)

Digital first brands, affordable smart TVs and better ROI will be major boosters for connected TV growth in India.

Gozoop, Mullen Lintas, Verve Media, ET Medialabs, The Rethink Company: Biz Moves

Independent marketing group Gozoop Group has bagged the digital mandate of Tim Hortons, a Canadian multinational coffeehouse and restaurant chain. Here, the agency will build the brand’s presence in India by leveraging the international stature of the brand. (Representative Image: Jon Del Rivero via Unsplash)

Keep up with all the key business wins and the account movements.

Gozoop Group bags Tim Hortons’ digital mandate: New Biz Move

The integrated marketing group is responsible for developing creative communication and design aesthetics for the brand across digital platforms. With a customer first approach, the group will also monitor and manage the online presence and reputation of Tim Hortons. (Representatuive Image: Danny Ouimet via Unsplash)

The independent marketing group’s responsibility would include building brand presence and creating a distinct brand positioning of the Canadian multinational coffeehouse and restaurant chain.

Reliance Consumer Products inks joint venture with Sosyo Hajoori Beverages

Sosyo, boasts a loyal customer base in Gujarat, is a heritage Indian brand with around 100 years of legacy in carbonated soft drinks (CSD) and juices. Currently, the operations are looked after by Abbas Hajoori and his son Aliasgar Hajoori. The brands in the company’s portfolio include Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda and S’eau. (Still from the ad)

Recently, Reliance Consumer Products also added beverage brand Campa and packaged consumer products brand Independence to its product portfolio.

Godrej CMO Ashwin Moorthy on Cinthol’s new ad, changing portrayals of women and more

While the portrayal of women has evolved in Cinthol advertising, the stress on the skin protection, health benefits and doctor recommendations continue to remain the same. (Stills from the ad)

Ashwin Moorthy, chief marketing officer – India, Godrej Consumer Products Ltd (GCPL), admits that consumers have changed in the Tamil Nadu market and they don’t relate to the old beauty propositions alone.