Category: Quantum Brief

Deltatech Gaming CEO Shivanandan Pare: More skilled women playing Poker on platform, expect a 70:30 men to women ratio soon

"GST for all players should be charged on the rake earned by the platform. Otherwise, it becomes extremely unfair because as platforms we are not taking any part of the money brought in by the players or the pool, which gets created. It is like asking a stock broker who has started a trading platform to pay GST on the volume of trading being done on the platform. From all the interactions we’ve had with the government officials and decision making bodies it is clear that they understand the way we operate. If it pans out any other way nobody will survive," says Shivanandan Pare

Shivanandan Pare, Executive Director and Chief Executive Officer – Deltatech Gaming, on the need for regulations in gaming, poker’s popularity, confusion around GST calculation and IPO plans.

Viral CRED Ad: Masked as whacky classified newspaper ads, CRED’s new campaign goes viral

The company's recent campaign features Anil Kumble, Jhulan Goswami, Sunil Chhetri, MC Mary Kom and Viswanathan Anand who are disappointed when they realise that they have been asked to read a simple script telling the viewers that they can pay multiple bills on the CRED app.

The ads are being rolled out in the form of newspaper listings, announcements and apologies. The catch is they barely look like ads except the fact that each listing mentions CRED.

Digital ad spending in India to touch $21Bn by 2028: Redseer report

Global slowdown due to increasing interest rates, energy crisis etc. has led to new-age companies focusing on profitability and controlling their spending on ad and hence slower growth is expected in FY23.Under the current economic headwinds, the ad market is estimated to grow by 6percent -8percent in FY23. One can’t ignore the fact that of $ 15 Bn spent on advertising in FY22, 53percent went into digital advertisements indicating a growth nested within the overall downturn. (Representational image by Code Ninja via Unsplash)

The report estimates that digital ad spend in India to become 2.5X in next five years to USD 21 Bn, growing at CAGR of 19-21 percent.

Media Mavens: ​Embracing advertising in a privacy-first world will become critical, says OMD India’s Anisha Iyer

Media agencies have predominantly held a niche status in the advertising world and have always placed a greater emphasis on the true value of meritocracy in hiring and honing individuals who bring their spark of brilliance to the table. Over time, playing to these strengths has seen some of the best minds emerge in the ecosystem.

Anisha Iyer, CEO of OMD India on changing ways of doing business at media agencies are more than just talent agents.

Giving legacy personal care brand Medimix a modern makeover

The Indian beauty and personal care (BPC) market is the 8th largest in the world with a total value of $15 Bn and is growing at ~10 percent, as reported by Euromonitor International. Natural ingredients and ayurveda has emerged as a strong trend with global companies such as L'Oréal are also joining the bandwagon and launching herbal products. This is also because consumers are more aware and conscious about ingredients.

How Medimix shed its medical product image to appeal to newer generations of consumers.

The Great Indian Ad Battle: Unheard stories of Perfetti Van Melle-owned brand Happydent’s Palace commercial

The Happydent Palace commercial was chosen as one of the top 20 ads of the 21st century by the international Gunn report. Image Credit: Illustrations by Animagic India’s Chetan Sharma.

Perfetti Van Melle India’s Rajesh Ramakrishnan, McCann Worldgroup India’s Prasoon Joshi, and Equinox Films’ Ram Madhvani get nostalgic.

ShareChat report: Hindi speaking audience favours Romance and Relationship over other content genres

ShareChat, a leading homegrown, multilingual social media platform, revisited the consumption patterns of the Hindi-speaking audience in 2022, with a special focus on regional viewership trends, popular genres, and the overall sentiment. ShareChat unearthed interesting findings.

Thousands of users choose Hindi as their preferred language with 43.6 percent of the Indian population using Hindi for daily communication.

Clutter Breakers: Cadbury Dairy Milk and Ogilvy India develop algorithm to deliver happiness

Cadbury Dairy Milk along with Ogilvy have created a new social media algorithm that automatically filters and finds videos with happy hashtags that have low views counts and likes. These videos are then available to see on Cadbury's Instagram handle under a special section.

Cadbury Dairy Milk along with Ogilvy India have created an algorithm that boosts videos with happy hashtags that have low views counts and likes.

Post-Covid Indians spent 11 billion minutes travelling in Ubers

Delhi-NCR witnessed the highest number of trips in the country; it also had the highest number of office-hour strips further corroborating the fact that most Uber trips were booked between 5-6 pm.(Representational image: Aleksandr Popov via Unsplash)

The analysis declared Saturday to be the most popular day for booking an Uber and October being the most popular month for Uber Connect due to the festivities.