Quantum Brief – Page 253

Roger Federer – a legacy in ads

A still of tennis legend, Roger Federer

Memorable ads featuring tennis legend Roger Federer who announced his retirement from the sport this week.

Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’

In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser has launched its FIFA World Cup campaign in more than 70 countries, the most in the brand’s 146-year history.

Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness

Cadbury Dairy Milk wants consumers to find new moments of happiness

The latest Cadbury Dairy Milk commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone. Image: A still from the ad.

The commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone.

Govt’s road safety ad slammed for promoting dowry

A still of Akshay Kumar from the Advertisement

The ad featuring Akshay Kumar has elicited intense responses from the netizens.

How Starbucks is brewing Web3 experiences for customers

As one of the first companies to integrate NFTs with a loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees). (Representational image via Unsplash)

Starbucks Odyssey experience will offer rewards members the ability to earn and buy digital collectible stamps (NFTs).

Decoding auto manufacturers’ logos and their meanings

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

Auto brands are adopting new and simpler logos. Here’s why.

Travel 2022: Why did Cleartrip change its logo design?

Cleartrip said that the new brand identity represents the company’s refreshed customer-focused approach to enable an easy hassle-free travel journey and encourage customers to travel more. (Representational image via Unsplash: The Travelling Companions, 1862. By Augustus Leopold Egg)

CMO Kunal Dubey sheds light on the new logo, travel trends and the OTA’s future plans

Category: Quantum Brief