Quantum Brief – Page 254

We didn’t want just a Bollywood face: Vineeta Singh, SUGAR

Vineeta Singh and Kaushik Mukherjee with Ranveer Singh. Vineeta spoke to CNBC-TV18 about the company's IPO journey and aim to take the brand to every nook and corner of India.

Sugar’s CEO sheds light on Bollywood actor Ranveer Singh as an investor.

Exclusive: Meesho mounts first massive celebrity-led festive campaign

Meesho's celebrity-led campaign features nine celebrities including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly.

The ecommerce company has brought nine celebrities to target both national and regional markets

Biz Moves: Dentsu Webchutney bags MakeMyTrip; Team Pumpkin, DViO Digital win new business

A round-up of the agencies who’ve scored new clients and big business. Dentsu Webchutney wins MakeMyTrip's digital mandate. (Representational image: Atlas Green via Unsplash)

Keep up with all the key business and account movements.

Represent’s Aayushman Sinha on mega brands like Coke, BTS and Blackpink

Coca-Cola India released an original song ‘Memu Aagamu’ as an extension of Coca-Cola’s global brand platform - Real Magic. The song is a dance-pop number that fuses together Hindi, Korean, and English lyrics, with a Telugu hook “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”.

Sinha worked as a musical consultant with Coca-Cola India for its new anthem #MemuAagamu, featuring Allu Arjun, Armaan Malik and K-Pop group TRI.BE.

Why Schbang Motion Pictures made a film about Finolex’s founder – Pralhad C Chhabria

A biography on Late Pralhad C Chhabria inspired Schbang’s founder to make a film about him, which took five years to complete.

Here’s a behind-the-scenes view of the genesis and making of the film from the maker.

Kusha Kapila packs a punch for Tata Motors’s Punch

Stills from Tata Motors' ad featuring Kusha Kapila

The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here’s why.

Mast & Meh: Tinder, The Sleep Company, Sleepy Owl, WhatsApp, Limca

Still from Casio India - Live Your Dream

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

India is the first country where Meta launched a No Cost EMI for advertisers

Looking ahead to 2025, the industry is all set for further expansions, with an anticipated compounded growth rate of 9.86 percent, aiming for Rs 1,12,453 crore. (Representational image via Unsplash)

The company also announced 24×7 chat support for all advertisers.

Biz Moves: L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

"Our competitors are ordering new chairs in response to Akasa's chair," the late Rakesh Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. (Representational image: Joshua Fuller via Unsplash)

Keep up with all the key business wins and account movements in adland.

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.