Quantum Brief – Page 252

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

Clutter-breakers: Cleartrip’s guerilla-esque ad that uses QR codes and print

Snapshot of ClearTrip's interactive print advertisement

The OTA makes good use of QR code tech and traditional media to break festive season ad clutter. Here’s how.

75% of brands have been advertising on mobile game apps for more than a year: InMobi

Representational image via Unsplash

The Mobile Game Advertising 2022 report says 3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement

Life and times of Maruti Suzuki in India

Maruti Suzuki Jimny - the modern Gypsy, to be launched in India soon.

A close look at Maruti Suzuki’s successful run over the years in the Indian auto industry.

ResMed hopes its rap track can help Indians sleep well

People are often unaware about sleep issues. There is a need to create awareness about the importance of sleep and sleep-related disorders. (Image: A still from ResMed's ad)

With a campaign featuring singer and rapper Baba Sehgal, the brand wants to change the way we treat sleep disorders.

Max Life Insurance ropes in ‘Hitman’ Rohit Sharma and wife Ritika Sajdeh as brand ambassadors

(L-R): V Viswanand (deputy MD), Ritika Sajdeh, Rohit Sharma and Rahul Talwar

Sharma and Sajdeh will make their first appearance as a couple on-screen

Throwback: For the love of your wife – The Prestige cooker ad

Raja Bundela was an upcoming actor at that time, and this commercial went a long way to give him recognition. He even opined that women would walk up to him and compliment him, “Pati ho to aisa”.

Today, ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkar’ seems outdated, sexist even, but it’s one of the most memorable taglines ever written.

Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar

Tank-ed: SUGAR's founder and Shark Tank judge Vineeta Singh makes a bizarre and seemingly forced appearance in this ad. Shark Tank hangover, perhaps?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.

Exclusive: Manish Tiwary wants the whole country to say ‘Amazon Se Liya’

"As we move towards this goal of the $5 trillion economy, I think we have a few things which make me personally very optimistic. One is the age profile, the income profile and, more importantly, the spirit of entrepreneurship and the resilience which all of us, as consumers and as professionals, have," says Amazon’s Manish Tiwary

The e-commerce juggernaut’s country manager for India gives us the inside view of the brand’s festive season campaigns.