Quantum Brief – Page 251

P&G on working with influencers: It does help drive conversations

P&G's Vijay Pampana says, "The virality of influencers on social media has completely changed marketing communications behavior."

Vijay Pampana, marketing director, Procter & Gamble Health, talks about a new campaign and the role of celebrities and influencers in marketing.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Coca-Cola’s new experience platform: Find out what’s cooking at Coke

Coke Is Cooking, is Coca-Cola's new global meals platform which kicks off in Kolkata, India. (Representational image via Unsplash)

Arnab Roy of Coca-Cola India on the brand’s newly launched global meals platform ‘Coke Is Cooking’.

Biz Moves: Bharat Media Group, Madison Media Alpha, Art-E Media Tech, Chimp&z and Liqvd Asia

The failure to fulfil the payment obligation to the Disney unit adds a new layer of complexity for Zee, potentially leading to legal complications (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.

Category: Quantum Brief