The story of India told by India’s best brandsmiths – Bharat Puri and Piyush Pandey. After having worked together on campaigns for Asian Paints, Pidilite Industries and Cadbury, they tell CNBC-TV18’s Mangalam Maloo about ‘Brand India’.
Category: Watch Listen
Why PepsiCo India’s Lay’s launched gourmet chips
Shailja Joshi, director-marketing, potato chips category, PepsiCo India, speaks about the brand’s innovations, consumer engagement strategies around the festive season, and more.
Storyboard18 x Momo Media: Let’s Talk – Masculinity in Advertising
The portrayal of men and masculinity in advertising has been through significant shifts in the past two decades. From sole breadwinner to supportive husband to a working wife. From preachy papa to dost daddy. From the complete man to the progressive man. Let’s talk about masculinity in Indian advertising. Watch the video. A Storyboard18 and Momo Media collaboration.
Luxury carmaker Lamborghini’s plans for the India market
Sharad Agarwal, head of Lamborghini India speaks about what’s driving growth for the company in India and the luxury carmaker’s plans for the festive season
Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.
GE’s Linda Boff on what it takes to reinvent a 130-yr old brand
GE recently unveiled new brand names for three planned future public companies – GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.
Chat with IPG’s Arun Kumar and Plum’s Shankar Prasad and actor Ananya Pandey
Catch two insight-packed conversations on this week’s show. Arun Kumar, chief data & technology officer, IPG, talks about data, privacy and how global advertisers view India. Plus, catch up with actor Ananya Pandey and Shankar Prasad, CEO and founder of Plum.
Meeting Amin Lakhani and Amit Jain in Volvoverse
Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse.
In conversation with GCPL’s MD & CEO, Sudhir Sitapati
Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last
In conversation with VMLY&R’s Hari Ramanathan
Hari Ramanathan, CEO of VMLY&R South and Southeast Asia and Japan, talks to Storyboard18 about his new role, Metaverse and where does the agency stand in the WPP ecosystem.