Category: Watch Listen

Storyboard18 x Momo Media: Let’s Talk – Mascots In Indian Advertising

The latest mascot that's got the marketing community buzzing is a sleepy, cheeky owl for a D2C coffee brand. But before the owl with an attitude hit us with its sass on digital screens, brand mascots dominated ads from billboards to our telly screens for decades.

From Asian Paints’ Gattu and Amul’s moppet to Vodafone’s Zoozoos, we explore the charm of mascots in Indian advertising in this episode of Let’s Talk  – a Storyboard18 and Momo Media collaboration.

Puneet Das on Tata Tea’s hyperlocal consumer engagement initiatives

Puneet Das, President - Packaged Beverages, India & South Asia at Tata Consumer Products, in conversation with Storyboard18.

Das, who is the president – packaged beverages, India & South Asia of Tata Consumer Products, chats with Storyboard18’s Shibani Gharat about Tata Tea’s various consumer engagement initiatives, new opportunities for the company and more.

Storyboard18 x Momo Media: Let’s Talk – Jingles in Indian Advertising

Watch how jingles manage to create a buzz in Indian advertising

What are jingles? How did it evolve? What’s the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What’s the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let’s Talk – a Storyboard18 and Momo Media collaboration.

Storyboard18 x Momo Media: Let’s Talk – Celebrity Branding in Indian Advertising 

Watch the evolution of celebrity branding in advertising. 

What’s celebrity branding? Where did it all begin? How did it evolve? How does it work? When does it fail? What new threats do celebrities face? We answer all these questions and more in the latest episode of Let’s Talk, a Storyboard18 and Momo Media collaboration.