Month: March 2023

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

LGBTQIA influencers talk about how brands can involve queer people from a diverse spectrum and help to raise the status of the queer community in the country (Left to Right: Patruni Sastry with their wife, Anwesh Sahoo and Durga Gawde)

LGBTQIA influencers like Durga Gawde, Anwesh Sahoo and Patruni Sastry are seeking acknowledgement, accountability and actual change instead of performative action from brands.

Wieden & Kennedy India to handle Jio True 5G’s marketing duties

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.

Myntra’s CMO Sunder Balasubramanian: Gen Z is a cohort where we have to fight for attention before the share of wallet

Sunder Balasubramanian, chief marketing officer, Myntra, says, "Social commerce started from what GenZ look for in terms of the kind of influencers that they trust and find authenticity in. What we've seen is the adoption of social commerce strongly over the last few months and quarters itself, over 20 percent of our users interact with our social commerce property. We have done more than 10,000 live shopping sessions. And over time as we build the property, we've seen a 3X increase in traffic for each of the live sessions."

Sunder Balasubramanian, marketing head of Flipkart-owned Myntra, on branded fashion, scaling beauty category and why both celebrities and influencers matter.

Marketing veteran Vishal Singh joins Xapads Media as country head, India

Vishal Singh has over 22 years of experience in brand management, digital marketing, business strategy and media strategy development, Vishal has played a crucial role in launching Telecom and Media brand portfolios across different markets in India.

Vishal Singh has worked with some of the leading companies in India, including Idea Cellular, Big FM, Spice Group, and Mindshare.

RRR to Baahubali: South Indian cinema gets more and more popular in Jammu and Kashmir

The early 2000s were a period when television channels, especially Zee Cinema, began to air south Indian films, dubbed in Hindi. Actors like Chiranjeevi, Ramya Krishnan, Pawan Kalyan, and Venkatesh Daggubati are a few whose movies entertained the masses. (Image courtesy: Baahubali 2 - Moneycontrol, Kantara - News18, RRR - Moneycontrol, Sita Ramam - News18, KGF - News18)

Will the South Indian cinema smorgasbord with movies like Baahubali: The beginning outshine other language films in the coming years?

Bookstrapping: All The Lives We Never Lived by Anuradha Roy

Anuradha Roy's book All the Lives We Never Lived recently won the Sahitya Akademi Award for 2022 in the English language category. (Image source: Amazon)

This book review comes close on the heels of International Women’s Day and in the middle of women’s month. Hence, we are celebrating a breakthrough Indian woman author, whose lexical lyricism makes reading effortless. Bookstrapping Rating: 3.5 stars