Month: March 2023

Influencer Marketing: Industry welcomes govt’s new guidelines for celebrities, social media influencers

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

Titled “Endorsements Know-hows!”, the new guidelines state that endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion” can be used.

This new advertising agency wants to get the ‘Fundamental’ right, keep good old advertising alive

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty (pictured) are former senior executives of DDB Mudra.

Recently, Pallavi Chakravarti, Nishant Saurabh, and Anand Murty launched Fundamental, a new advertising agency. In an interview with Storyboard18, the trio shared their views about going independent and the need for a strong directional thinking in the business.

Dentsu hires Harsha Razdan as CEO, South Asia

Harsha Razdan is a well-known and respected leader with over 25 years of experience, having worked across large, global FMCG organisations PepsiCo and Unilever, and consulting practices including Accenture where he spent four years in the UK.

Harsha Razdan will be based in Mumbai reporting to Rob Gilby, CEO APAC, Dentsu.

2023 expected to be a banner year for television news channels

This initiative seeks to safeguard the interests of brands while fostering healthy relationships between advertisers and agencies. (Representative Image: Jon Tyson via Unsplash)

The resolution of the ratings controversy surrounding BARC has brought relief to those in the business of news. According to media planners and buyers, with the implementation of new measures to improve transparency and accountability, advertisers can now make more informed decisions, resulting in more effective campaigns and greater return on investment.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part Two)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representational image by Knight Duong via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

Women’s Day: Here’s what happened when we asked people to Share The Spotlight (Part One)

This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. (Representative image by Miguel Salgado via Unsplash)

Industry professionals share the spotlight with other visionary leaders and talented women marketers who are unleashing their potential to further their careers, empower people and grow businesses and brands.

BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Despite modest gains in representation over the last decade, women are still dramatically underrepresented in corporate setups, especially in senior leadership. While a recent McKinsey & Company study says that more businesses are prioritizing gender diversity, corporate culture and policies don't always reflect that - and it affects employee job satisfaction and the time they spend at the company.

A simple web search for the definition of leadership returns over 130 million results. But what stands out among all these millions of theories is the gradual shift in emphasis from “who” the leader is to “what” the leader does. While some may posit that a leader’s success is determined by a combination of values… Continue reading BYJU’s Divya Gokulnath on making genderless leadership a global agenda for an inclusive future

Infectious Advertising appoints Cannes Lions winner Shabbir Motiwala as head of production

"As the Head of Production, I am committed to bringing in talented individuals who excel in film production and digital technology. It is important to me to create an environment where the team feels supported in taking risks and trying out newer things, pushing the boundaries of creativity and innovation." - Shabbir Motiwala

Shabbir Motiwala has worked with reputed brands such as Honda, Coca-Cola, Panasonic, Nissan, Toyota, Unilever, P&G, Reckitt, ICICI, Colgate Palmolive, Google, Castrol, and many others. He has earned multiple awards at Cannes Lions, and The White Pencil at the DnAD as a producer.

Clutter Breakers: JioCinema’s new WPL campaign positively propels women’s cricket

The ad is different while involving feelings of warmth and familiarity. It really is a refreshing take on something that is close to our hearts and convincingly puts a smile on our faces. The ad promises that the WPL will deliver the same stimulation and intoxication like its already established male counterpart.

VIacom18 in association with Ogilvy India have launched a unique ad campaign around the Women’s Premier League (WPL) that highlights and promotes the sport in an intriguing way.