March 2023 – Page 6 – storyboard18

IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source

Since inception, the league's value has seen a 90 percent growth and currently stands at $10.9 billion (Rs 87 crore), according to a report titled 'Beyond 22 Yards', The IPL Valuation Report 2022 by D and P India Advisory. (Representative Image (From left to right) : Twitter handle - Gujarat Titans, Mumbai Indians and Lucknow Super Giants)

This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.

Employees turning social media influencers is the next India Inc challenge after moonlighting

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.

MS Dhoni backed Garuda Aerospace to be Chennai Super Kings official partner

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

The drone startup recently raised $22 million in the Series A fund, and the cricketer Mahendra Singh Dhoni is a shareholder in the company.

Mars Wrigley elevates Kalpesh Parmar as GM – Asia, and appoints Tamer Kadry as India GM

Kalpesh Parmar and Tamer Kadry are currently transitioning into their respective roles. (From left to right: Kalpesh Parmar and Tamer Kadry)

Kalpesh Parmar will lead business operations of the chocolate, gum, and fruity confections segments across all Asia markets as well as the pet nutrition segment in South Korea, Taiwan, and Hong Kong.

ITC’s water conservation initiative aims to ensure water for all

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

ITC has adopted a three-pronged Water Conservation Approach by focusing on water efficiency in its operations, community-based water stewardship programme enabling supply augmentation and water demand management.

IndiaCast appoints Piyush Goyal as COO

In his new role, Piyush Goyal will closely work with the operating heads of TV News, Entertainment and Sports businesses of the Network18 Group. He will report into Network18’s Managing Director Rahul Joshi.

In a career spanning over 20 years, Piyush Goyal has worked in leading companies like Star TV, Network18, NDTV and DEN Networks.

Lost wonder? Will Wunderman Thompson regain the glory of its JWT days?

Stalwarts who shaped JWT India include Morris Mathias, Subhas Ghoshal, Mike Khanna, Colvyn Harris, Gerson da Cunha, Subroto Sengupta, Syeda Imam, Ivan Arthur, Ram Ray and Sumantra Ghosal. Creative minds that came out of the agency include Swati Bhattacharya (currently at FCB), Bobby Pawar (now group creative chief at Havas), Agnello Dias (former founder and chief creative officer of Taproot Dentsu) and Anuja Chauhan (author). (Representative Image: Tormius via Unsplash)

In chasing its digital-first ambitions, industry executives say Wunderman Thompson is stumbling, even as it eyes winning new business and acquisitions. While WT is transforming, the question is into what and at what cost?

#TBH: Churn, course correction marks OTT industry version 2.0

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The industry is expected to touch $ 11-13 billion by 2030 and the primary driver for growth will be paid subscriptions or SVoD (subscription video-on-demand) segment slated to jump from 85-90 million to 160-165 million by 2027.

Everyone from HR to R&D should do sales, says Adobe India MD Prativa Mohapatra. Find out why

Adobe India's MD, Prativa Mohapatra says, "I will take the liberty and say, everyone right from HR to R&D, should do a sales job. It’s important for everyone to understand what a brand stands for, what they sell. It gives you a lot of clarity and changes your perception about the realities of the business when you meet real consumers."

Adobe India MD Mohapatra shares her thoughts on the India advantage, role of sales and marketing, CEO-CMO partnerships.

Havas Group launches ‘Havas Play’ brand globally

Britannia Marie Gold's My Startup program has successfully run for four seasons, providing an ecosystem to budding women’preneurs to get funding and skilling support. (Representative image by Michał Bożek via Unsplash)

Havas Play leverages the unique benefits of Vivendi ownership and delivers a proprietary approach to data and measurement across brand experiences. In India, Havas Sports and Entertainment, Havas Content, and Cake India will combine and rebrand as Havas Play.