Month: March 2023

Adobe to pay creators using its AI tools; CEO Shantanu Narayen says generative AI is a co-pilot to human ingenuity

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Chairman, president, and chief executive officer of Adobe, Shantanu Narayen, on the company’s vision to engage experience-led growth for brands, enrich creativity through its AI tools.

MX Player’s Nikhil Gandhi quits the Times-owned streamer

If the deal does go through, Amazon Prime Video's customer base could increase fourfold as MX Player has an estimated 78 million users, while Amazon has around 28 million users in India.

Nikhil Gandhi’s departure from MX Player coincides with the company’s acquisition talks with Amazon.

Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

In a recent Adobe study 88 percent of brands said content demand at least doubled over the last year and two-thirds expect it to grow 5X over the next two years. Adobe is leveraging generative AI to ease this burden with solutions for smarter solutions.

At Adobe Summit 2023, the company debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models. We bring you the highlights.

#ShareTheSpotlight: ‘I work towards empowering women to exercise their agency and take charge of their dating journeys,’ says Bumble’s Samarpita Samaddar

Bumble's Samarpita Samaddar (left) shares the spotlight with IFA's Menaka Rodriguez (right) for the latter's dedication towards the arts in India which is more than often overlooked and underrepresented.

Samarpita Samaddar shares the spotlight with Menaka Rodriguez from India Foundation for the Arts and talks about following her passion through her work and recalls the myriad of challenges she faced while working in the film industry.

Quick Take: Is JioCinema’s free streaming of IPL attracting advertisers to concentrate on one platform?

This year's IPL is expected to not only increase digital audience bandwidth but also overall ad revenues. According to a KPMG-CII report, the digital revenue for sports is projected to grow from Rs 1540 crore in FY21 to Rs 4360 crore in FY26, with a CAGR of 22 per cent. (Still from the ad)

The availability of free IPL streaming on JioCinema is proving irresistible to advertisers this year, leading to a shift in focus towards the platform and the potential for some marketers to exclusively choose JioCinema for their IPL ad spends.

#ShareTheSpotlight: ‘There is no harm in being a vulnerable leader. It’s a sign of strength,’ says Mindpeers’ Kanika Agarwal

MindPeers' Kanika Agarwal (left) shares the spotlight with Swati Bhargava (right) from CashKaro for the latter's grace with which she leads the company culture and her positive attitude.

Mental health is not a once-a-year trend. Mindpeers founder Kanika Agarwal talks about being a vulnerable and empathetic leader and shares the spotlight with CashKaro’s Swati Bhargava.

Dalveer Singh quits WPP-owned GroupM’s Dialogue Factory

Prior to joining WPP, Dalveer Singh was the senior vice president at Reliance ADAG. In 2006, he set out to help Reliance ADAG in setting up a specialized Experiential Marketing Force dedicated to market and category expansion for individual businesses.

Dalveer Singh has been associated with the group for 14 years. He was responsible for shaping GroupM’s experiential marketing agency Dialogue Factory.

Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan

As per Alliance’s V Narayanan, some of the key challenges are: Consumers reach getting more f-r-a-g-m-e-n-ted, building top of mind awareness for a brand in a fiercely contested market place is a huge challenge to procure in a digital world. Further, consumer trust is declining and it is getting more and more difficult to sustain loyalty.

V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.