Month: April 2023

WhatsApp’s new ad campaign educates users on online safety

Wunderman Thompson India will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership. (Representational image by Pradamas Gifarry via Unsplash)

The campaign will highlight ways to enable WhatsApp safety features that come together to offer layers of protection to users as they spend more and more time online in their daily lives.

How Puma beat Nike, Adidas, and Reebok to top the revenues charts

Puma has performed remarkably well since the pandemic started with over 145 percent in FY22. It has also ranked within the top 100 brands in India in TRA’s Brand Trust Report 2023, ranked at 88th position from among 1000. In the previous report the brand was at 122nd rank.

Puma India has achieved 145 percent growth in the last two years and a revenue of Rs 2980 crore in calendar year 2022, surpassing the combined revenues of Nike, Adidas, and Reebok in the country.

JioCinema viewership touches 2.2 Crore during CSK’s match against Rajasthan Royals

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 550 Cr. This followed a robust first weekend which amassed 147 Cr.

#TBH: Influencer business must iron out flaws in the ecosystem

The crazy growth rates that influencer business saw during covid have also plateaued. Marketers are back to deploying money in experiential marketing, events and in-store promotions. Even influencers are struggling to keep themselves relevant today. (Representative image by Muhammad Daudy via Unsplash)

Why the sector needs rigorous monitoring is because social media stars peddling products through their content wield more power over their followers. Depending on their qualifications, credentials, popularity, and level of audience engagement, influencers have an impact on consumer behaviour.

India’s five edtech unicorns spend over Rs 2,250 cr on advertising; Rs 5,500 cr on employees in FY22

Many edtech firms laid off thousands of employees to conserve cash. The five edtech unicorns, put together, laid off more than 3,000 employees. Unacademy, in fact, brought its team size down to under 3,000 from more than 6,000 in April 2022. PhysicsWallah was the only company on the list to not have laid off any employees. (Representative Image: Thomas Park via Unpslash)

Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.

#ShareTheSpotlight: “…Be the best at what you do. There is no room for self-pity,” says Ayushi Gudwani of FS Life

Ayushi Gudwani (right) has shared the spotlight with Shipra Sharma, (top left) co-founder and director - Tattva Spa, and co-founder – Vilasa, and with Priyanka Goyal Salot, (bottom left) co-founder of The Sleep Company.

Ayushi Gudwani talks about pivoting her business amidst the pandemic and the importance of women entrepreneurs grooming fellow women who are undertaking an entrepreneurial journey.

Clutter Breakers: Why Piyush Pandey is cheering for Cadbury Dairy Milk’s latest IPL ad campaign

Piyush Pandey calls Cadbury Dairy Milk a “brave” brand for taking a sport like cricket, which is considered to be a religion in a country like India, and using its mass appeal to promote other sports.

In an exclusive conversation with Storyboard18, Piyush Pandey, Ogilvy’s chairman global creative and executive chairman India, talks about how Mondelez India is acting like a responsible corporate citizen with points of view on things that matter to people.