April 2023 – Page 9 – storyboard18

Fastrack positions sunglasses as a necessity in new campaign

Known for its humour-led and irreverent campaigns, Fastrack advertising has been bold and direct in its approach towards issues that matter to young consumers. Be it heartbreaks, gender fluidity, or even breaking stereotypes, the brand has always taken a strong stance. (Stills from the ad)

Decoding the Titan-owned brand Fastrack’s new pitch to consumers, where it’s making a rational case for owning more eyewear.

CXO Moves: Find out who moved up, in and out at McCann, L’Oreal, Nykaa, LinkedIn, Havas and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Vikas Gupta, Sangeeta Barde, Ajay Simha and Santosh Krishnamoorthy)

Executive moves in the world of brands and agencies.

Simply Speaking: Brands are born inside

Companies that leverage their brands to achieve phenomenal growth and market stature take their brands beyond marketing. (Representational image by Calvin Craig via Unsplash)

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.

Metaverse Implosion: Metaverse craze fizzled out as quickly as it started. Now what?

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

There is definitely a clear slowdown when it comes to Metaverse-related marketing and an accelerated diversion of focus and funding to next big thing – generative AI.

Digital adex on IPL surpasses TV: Schbang’s Akshay Gurnani explains how advertisers are benefiting

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

With more and more people being on-the-go, the app viewing experience has really propelled the total addressable #IPL2023 viewing audiences into the next level.

Bookstrapping: Fit at any age: A practitioner’s guide

There is a heartening endorsement for the reading habit and its contribution to the body-mind balance, which cannot be emphasised enough. Any impairment in mental health will have an adverse impact on physical health. (Image source: Amazon)

The book highlights on the races humans and animals can participate or be a part of, advocacy for vegetarianism, how good health is developed, and many more.

Weekly Shorts: Nano influencers – cost-effective partnership for D2C brands as the influencer rates rise

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

With rising influencer rates, D2C brands are turning to nano influencers with 1k-10k followers to reduce their collaboration costs and create honest branded content for the younger audiences.

Rooh Afza: The ruby coloured drink’s brand popularity, evolution and future challenges

In the 1940s and 1950s, when direct lines of communication were very difficult, Hamdard used to advertise Rooh Afza in remote locations by dropping pamphlets from helicopters. At present, television, print, radio and outdoor are their main mediums. Since digital media is fast becoming one of the most used mediums, their spends have now been diverted to that space. (Stills from an ad)

Rooh Afza has not only secured a significant position for itself in the market with its sherbet and other product offerings, but it has also established a remarkable example of sailing through the competitive waves by leveraging nostalgia and cultural connection during the holy month of Ramadan.

JioCinema launches TATA IPL fan parks to make digital streaming omnipresent across India

The range of merchandise offered by playR includes apparel, accessories, and lifestyle products for fans to showcase their love, loyalty and support towards their favourite IPL teams. (Image source: Twitter handle - @IPL)

The Fan Parks will be a great family experience to enjoy the sunshine and fresh air along with an array of exciting offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.