May 2023 – Page 12 – storyboard18

Elon Musk says he has found new Twitter CEO

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!,” Musk said in a tweet.

Nivea appoints Sunil Gadgil as marketing director, India, Ashish Joshi as sales director

From 2017 to 2020, Sunil Gadgil led Beiersdorf’s business in Ukraine, and since November 2020, has served as the director of the biggest Nivea category – Body and All-Purpose Cream. Meanwhile, Ashish Joshi who joins the company as sales director comes with an overall experience of 16 years. He also started his Nivea India journey in 2016 (From left to right: Sunil Gadgil and Ashish Joshi)

Sunil Gadgil has over 12 years of experience with Beiersdorf in various global and local roles.

Puma India appoints Karthik Balagopalan as managing director

Karthik Balagopalan will start in his new role on August 1, 2023. Abhishek Ganguly will remain at Puma until the end of August to ensure a smooth transition.

Karthik Balagopalan replaces Abhishek Ganguly, who worked for Puma’s Indian business for 17 years and has been the managing director of Puma India since 2014.

Big Surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 cr+ video views in first 5 weeks

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12, they clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during the Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 crore. (Image source: Twitter - @IPL)

A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league.

Abhishek Ganguly, Managing Director of PUMA India and South East Asia moves on

Abhishek Ganguly joined PUMA India in 2005 as Director of Sales and Marketing and was appointed Managing Director in September 2014, also leading PUMA's South East Asia business in 2022.

Abhishek Ganguly is reportedly starting his own sportswear venture.

Storyboard18 Insider: Influencer scandal; a fitness brand loses muscle; rescuing talent

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Europeana via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Remembering Pratap Bose: Face of India’s OOH advertising, entrepreneur and mentor to many

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Advertising veteran Pratap Bose passed away on Thursday after battling a major illness. He is survived by his wife and two children. Industry executives at Storyboard18 expressed disbelief at the untimely demise of the ad veteran and remembered him as an ever-smiling calm individual who not only dreamt big but also helped many to achieve their true potential.

Disney+ Hotstar loses 4.6 million subscribers in second consecutive quarterly drop

Disney+ Hotstar accounted for about 33.5 percent of the total paid subscriber base of Disney+ which stood at 157.8 million for the quarter, down 2 percent from 161.8 million subscribers in the previous quarter. Disney+ Hotstar is currently available in India and certain Southeast Asia markets such as Indonesia, Malaysia and Thailand, although a majority of the subscribers are from India. (Representative Image: Mika Baumeister via Unsplash)

Disney+ Hotstar’s subscriber decline for the quarter is its biggest one until now. It comes amid a loss of marquee content from the streaming service.

Mast & Meh: Ariel, Starbucks India, MyFitness, Country Delight

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

After Bournvita, influencer ‘Foodpharmer’ goes after Kissan and Maggi ketchup

Recently, Revant Himatsingka caused a stir with his video on Mondelez India-owned malt drink brand Bournvita, highlighting its high sugar content and the misleading positioning as a health drink. The video went viral, and he received a legal notice from the company, leading him to take it down. However, it resonated with millions of netizens who called out the brand.

Revant Himatsingka, known publicly as Foodpharmer, calls out Hindustan Unilever (HUL)-owned ketchup brand Kissan Tomato Ketchup and Nestle India-owned Maggi tomato ketchup for their high sugar content.