May 2023 – Page 13 – storyboard18

E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC

Pooja Sahgal, CMO, Raymond Consumer Care with Storyboard18's Delshad Irani

Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.

Advertising veteran Pratap Bose is no more

With over two decades of experience working with top agencies such as Ogilvy India and DDB Mudra Group, Pratap Bose was known for his expertise in building the outdoor advertising business in India.

Pratap Bose co-founded The Social Street, a marketing communication agency, in 2015.

PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers

Saumya Rathor, category lead, Pepsi Cola

In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.

Polyamoryfication of adland: Why are brands getting together with multiple agency partners?

Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. (Representational image: Burkhard Kaufhold via Unsplash)

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration. Specialized agencies with unique capabilities are becoming essential in helping companies connect with younger consumers across emerging platforms. The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, declining attention spans of younger cohorts and legacy agencies still stuck in old ways of brand building.

Indians choosing to spend higher on increased number of multi-cations: Thomas Cook India & SOTC report

Domestic destinations favoured were Kashmir, Himachal and Uttarakhand, Ladakh, North East, Kerala, Andamans, Goa; Bhutan in the Indian subcontinent. (Representative image by Annie Spratt via Unsplash)

Pandemic induced restrictions has increased appreciation for life. 78 percent respondents opted for experience led travel to create memories of a lifetime with deeper exploration and distinctive local elements Vs. regular sightseeing.

PepsiCo-owned Mirinda unveils new visual identity

Mirinda's new visual identity will be rolled out across the leading 20 international markets from May 2023, with many featuring their native languages on the cans. (Image source: PepsiCo)

The visual identity was developed by PepsiCo Design and Innovation “to ignite creativity”. A new global brand platform, ‘There’s no flavour like your flavour’ was also unveiled.

Meta launches #MadeonReels program for brand marketing in India

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Meta is also inviting briefs from brands across verticals to be a part of this program.

MG Motor India appoints Tilt Brand Solutions as its creative partner for MG Comet EV

Tilt Brand Solutions also won the mandate of manufacturing and hospitality company Kohler India. The agency has been entrusted with conceiving, creating and executing an always-on brand and communication programme for the company’s entire portfolio. (Still from an ad)

Tilt Brand Solutions’ mandate will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV.

Uber’s new ‘Resilient Aspirers’ ad campaign fuels Indian dreams

Ride-hailing service Uber recently launched a campaign called ‘Resilient Aspirers’ that celebrates the indomitable spirit of the country. For the campaign, the brand has partnered Indian cricketer T Natarajan.

Uber’s ad campaign featuring cricketer T Natarajan inspires many by highlighting the struggles he went through in life to achieve his dream of playing for the Indian National Cricket Team.

Swiggy’s VP of marketing Ashish Lingamneni quits; Aparna Giridhar replaces him

Ashish Lingamneni comes with an experience of 15 years and started his career at Deloitte Consulting as business technology analyst. From there, he moved to Colgate Palmolive and he joined Johnson & Johnson (J&J) as a management trainee. He held various roles at J&J, and his last role was customer marketing manager. Before joining Swiggy, he was with Ola’s marketing team. (Image source: LinkedIn)

Ashish Lingamneni plans to explore the world of AI and technology in his next stint. Recently, Saurabh Nath, Swiggy’s head of brand marketing also quit.