May 2023 – Page 16 – storyboard18

Lowe Lintas promotes Prateek Bhardwaj to chief creative officer and head of creative, India

Prateek Bhardwaj brings over 24 years of industry experience, having won numerous prestigious accolades for his work, including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. He has also been a creative entrepreneur who founded and ran Eleven Brandworks out of Mumbai and Gurgaon.

Amongst other changes, Sagar Kapoor takes charge as chief creative officer, Global Brands, and will also oversee the Mumbai creative operations of the agency.

IPL 2023 is breaking records and stumps, keeping agencies and brands hooked

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

From creating 15-seconders to working with brand new IPL advertisers, ad agencies have been on their toes during IPL 2023.

Byju’s recent trouble with ED searches, complaints against advertising; Brand gone bad?

During the search, various incriminating documents and digital data was seized, the ED stated on its official Twitter handle. (Images sourced via Twitter)

From ED searches to complaints against its advertising, Byju’s has been making headlines for all the wrong reasons. Storyboard18 finds out more.

Havas Media Group wins sportswear major Puma’s media business

The German-headquartered sports brand seeks to further solidify its prominence across media platforms via strategic media engagements. (Still from an ad)

Puma India has roped in Havas Media Group India as the Media agency on record (AOR). The agency will oversee the entire offline and online media service suite.

Active internet users to reach 900 mn by 2025: Report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

A joint report released by Internet and Mobile Association of India (IAMAI) and Kantar, states that the current 759 mn ‘active’ internet users in India for 2022 is expected to touch 900 mn by 2025.

India recorded highest growth globally for Mercedes: Lance Bennett

Lance Bennett, VP - Sales and Marketing, Mercedes-Benz India (Image sourced via LinkedIn)

A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.

PHDCCI launches Centre of Excellence in Green Hydrogen, recognises trailblazing Indian enterprises and individuals

This Seminar was led by experts from India and Germany and was an informative session for MSMEs and the other stakeholders in the energy ecosystem to build their understanding of the green Hydrogen sector, its technicalities, supply and demand, potential opportunities, and the developments in India and around the world.

The Centre of Excellence recognises contributions of individuals and enterprises revolutionising the renewable energy landscape.

IPL: Pan masala is the second-largest advertiser category in IPL 2023

According to recent TAM data, pan masala was the second-largest category in both IPL 15 and IPL 16, with a more than 100% increase in share this year, reaching 15%. KP Pan Foods, a Lucknow-based supplier of mouth freshener, meethi supari, and herbal saada pan, was among the top five advertisers in both seasons, and a new brand from this category, Rajshree Silver Coated Elaichi, was one of the top five advertisers in IPL 16. (Images - Stills from ads)

Pan masala brands rope in big names, spending crores in marketing boost, despite public resistance and trolling that generally follows after a celebrity endorses a pan masala brand.

A cheat sheet on creating the perfect brand mascot

Legacy brands like Amul and Vodafone have been instrumental in using mascots to build their identity. It provides a unique and memorable way for customers to associate with the brand. Mascots help create brand recognition and differentiation. (Images sourced via Twitter))

Building an emotional connection with the customer is key for a strong brand. One of the defined ways to build the emotional connect is by using mascots. They can evoke feelings of joy, trust and loyalty, which can lead to increased brand affinity.

Storyboard18 Impact: MIB warns against increase of betting ads on outdoor media

For quite some time now, companies like 1XBet, DafaBet, Fairplay, Parimatch, and Betway have been ramping up their advertising efforts in India, coinciding with the action-packed events like Indian Premier League cricket season, World Cup and others. In fact, they have been using the GST chaos for moment marketing purposes as well. Platforms like Fairplay have been using influencers to promote features such as '24X7 winning withdrawal, no GST, and referral code bonuses’.

The I&B secretary has written to all chief secretaries of states, urging them to tackle the rise in gambling and betting by curbing outdoor ads. The development comes in weeks after Storyboard18’s deep dive offshore betting firms’ marketing.