Month: April 2024

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

Mullen Lintas’s Hari Krishnan joins Quotient Ventures as group chief business officer

With stints across Lowe Lintas, Grey, JWT, Star TV and Mullen Lintas, Hari Krishnan has over 25 years of experience – six of which were as CEO - first at MullenLowe Group, Sri Lanka, and most recently at Mullen Lintas, India.

Hari Krishnan, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group.

One97 Communications rolls out #MeraPehlaPaytm campaign

he participant with the best entry will be awarded an iPhone 15 Pro Max. In addition, the nine runner-up winners will receive Paytm Insider Vouchers worth ₹10,000 each and will be featured on Paytm's social media channels until the campaign concludes on May 31, 2024.

As part of the #MeraPehlaPaytm campaign, a panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions.

Narayana Health in association with Jio unveils medical docu-series ‘InsideER’

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Viewers will witness the efforts of clinicians, the struggles of families, and the efforts of clinical teams fighting to save lives. All ten episodes features patients and their families, giving a personal perspective on these stories, stated the company in the release.

Nilkamal Sleep ropes in Bollywood actor Ranbir Kapoor as its brand ambassador

This association marks the commencement of a journey, where the brand has teamed up with the actor to revolutionise the mattress industry and bring forth the brand philosophy of "Thoughtfully Designed for You”, stated the company in the release.

The association with Kapoor would play a pivotal role in elevating Nilkamal Sleep’s as a thoughtfully designed sleep solution for the customers, particularly among the new-age audience, stated the company in the release.

TRAI seeks inputs to make India a global content hub: National Broadcasting Policy 2024 in the works

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

TRAI has released an ‘Inputs for formulation of National Broadcasting Policy-2024’ consolation paper inviting stakeholder comments by April 30, 2024.

FCB Interface elevates Gaurav Dudeja as chief executive officer

Gaurav Dudeja has led and fostered successful client partnerships, stated the agency in the release.

In his new role, Gaurav Dudeja will drive strategic direction and execution, working closely with the senior management team to enhance market position and foster growth across all business operations.

Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha polls

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.(Image sourced from Moneycontrol)

In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation’s future leaders.

Sanjay Nayar takes over as ASSOCHAM President

Sanjay Nayar brings an experience of four decades in global financial and capital markets, including 25 years at Citi and nearly 14 at KKR, before retiring last year.

Sanjay Nayar is the founder and chairman of Sorin Investment Fund. He serves as a Non-Executive Director at the new-age E-commerce company NYKAA founded by him and his wife Falguni Nayar.

Kapil Sharma: The Ad-venger of comedy, slaying audiences with wit and charm

Kapil Sharma's journey from a stand-up comedian to a renowned actor and brand ambassador is a testament to his talent and versatility. His ability to connect with audiences across different mediums, be it television, films, or advertisements, has made him a beloved figure in Indian entertainment. (Stills from the ads)

As Kapil Sharma and his fans celebrate his birthday, take a look at the comedy king’s journey through the realm of advertisements where Sharma has captivated audiences and brands with his comic genius and brand.