April 2024 – Page 4 – storyboard18

Skechers signs cricketer Ishan Kishan as brand ambassador

Ishan Kishan shared his enthusiasm about the partnership, saying, "I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone."

Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.

Multimedia brand, WOLF BREAD launches animation studio in Mumbai

What began as an endeavor to introduce a fresh aesthetic to its music video campaigns has now evolved into a full-fledged animation studio.

Following its involvement in animation and CGI for music videos, WOLF BREAD recognized the growing demand for high-quality animation services.

Steve Priya: The new creative and content agency founded by two ex ECD’s at Wunderman Thompson

As per reports, the two have already signed clients and will announce who they are soon.

Former executive creative directors at Wunderman Thompson, Priya Pardiwalla and Steve Mathias have started a creative and content agency of their own called Steve Priya.

Online gaming industry to approach new govt for reduction in GST post elections

GGR is the difference between the amount wagered minus the amount won. (Representative Image via Unsplash)

The industry wishes that through the tax be computed in the Gross Gaming Revenue (GGR) rather than on the full face value.

TRAI releases recommendations on regulatory sandbox for innovation in digital communication

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

Considering DoT reference, stakeholder input, and the Telecom Act’s definition of a Regulatory Sandbox TRAI has finalized its recommendations.

Havas Media India appoints Anand Kumar as President – South

In his most recent role, he spearheaded a media consultancy, catering specifically to Direct-to-Consumer (D2C) clients.

Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India, and will work closely with the core leadership team of the agency.

Maruti Suzuki goes beyond mileage focus; new marketing chief Partho Banerjee reveals the auto major’s strategy

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content. 

The auto giant’s new senior executive officer – marketing and sales, Partho Banerjee talks about how data analytics, precision targeting and AI will be shaping the future course of Maruti’s campaigns.

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.