April 2024 – Page 5 – storyboard18

CXO Moves: Exec movements across L’Oréal India, FCB India, Wipro, Kellanova among others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

Global elections: Meta claims to have 40,000 people working on safety and security

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Meta claims to have developed a comprehensive approach to elections on its platforms like Facbeook, Whatsapp and Instagram over the years.

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content. 

Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.

Bournvita among drinks to be removed from e-commerce platforms’ “health drinks” section, says Govt

The Govt advised all e-commerce companies and portals to remove drinks and beverages that included Bournvita from the ‘heathy drinks’ category. (Image sourced via Instagram)

The National Commission for Protection of Child Rights (NCPCR) said that there is no “health drink defined under the FSS Act 2006, rules and regulations as submitted by FSSAl & Mondelez India”.

Digital commerce experiences get boost with composable storefront solutions

The composable storefront solution allows for retailers to create customized shopping experiences to increase business growth and to kickstart B2C commerce experience. (Image: Samuel Regan-Asante via Unsplash)

LTIMindtree has introduced composable storefront solution on Salesforce to quick-launch digital commerce experiences.

Why should laundry only be the woman’s responsibility?, asks Mukta Maheshwari, CMO, P&G India

Mukta Maheshwari’s home situation somewhat relates to the campaign, which aims to foster a culture of equal ownership and accountability of household responsibilities between men and women.

In her first interview with Storyboard18 in her new role, Mukta Maheshwari says that nine years ago when P&G started #ShareTheLoad campaign, 75 percent of men felt that doing the laundry was a woman’s job. Today, only 25 percent think so, as per P&G. That’s good progress, but is that enough?

Modi’s Gen Z masterstroke: PM creates social media buzz with gamers days before Lok Sabha polls

Adding to the buzz, many top gaming creators have proudly pinned their images with the PM on their social media profiles. So much so just after a 2.36 minutes teaser.

Prime Minister Narendra Modi’s engagements with top creators and gamers has fuelled social media frenzy and highlighted his strategies to connect with Gen Z voters ahead of elections.

It’s not just balance. It’s a larger control on the narrative of your life: Subin Sivan of Cargill India

According to Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, "I think balance in life doesn't just come from intent alone. Almost everyone I know intends to have a good balance, but it requires one to actually build positive habits on a daily basis in a disciplined way. Making time for people and things that matter in life requires discipline so that you're in control of one's life."

Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, said, “OTT platforms today are almost at 34 percent-35 percent penetration. That’s more than 400 to 450 million households in India.”