Month: April 2024

Bookstrapping: The Man Who Avenged Bhagat Singh by Abhijeet Bhalerao

Traitor Phanindra Nath Ghosh was an important member of the armed revolutionaries. What made him turn informer against Bhagat Singh?, questions Reeta Ramamurthy Gupta. (Image source: Amazon)

There is a section in the book, in which Baikunth Sukul is reading Gandhiji’s criticism of the train bombing (carrying Viceroy Irwin), done by the armed revolutionaries. This article plunged a dagger at the hearts of all those Indians who had picked up guns and knives, as the tools to win freedom! Gandhian philosophy was firmly opposed to violent means, writes Reeta Ramamurthy Gupta.

Kraft Heinz’s Irina Rodina joins Bacardi as senior vice president – marketing strategy and operations

In her new role, Irina Rodina will drive strategic alignment and marketing transformation with global CoE in media and partnerships, customer marketing, strategy, insights and data analytics, innovation, planning, capability, brand homes.

Previously, Irina Rodina led The Kraft Heinz Company as chief marketing officer, Northern Europe.

How sneakers made their way into corporate culture

As sneaker culture continues to evolve, these top 5 trending sneakers exemplify the fusion of style, comfort, and cultural relevance. (Representational image via Unsplash)

As the boundary between work and leisure blurs, sneakers have seamlessly integrated into our wardrobes, offering comfort and style in equal measure. 

FCB India appoints Ashima Mehra as CEO

Ashima Mehra joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and enhancing market presence.

As FCB India’s new CEO, Ashima Mehra will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.