April 2024 – Page 7 – storyboard18

2023 EV battery market growth exceeds that of EVs, Chinese dominance continues

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Average battery capacity continues to be an important metric, and expanding range, especially for mid-to-high EVs, is a priority for OEMs.

India’s EV sales nearly double in 2023; Rise 66 percent in 2024

BYD, with just two models in its India line-up – e6 MPV and Atto 3 SUV, grew over 1500 percent in 2023. (Image source: Unsplash)

With a strong portfolio and strategic tie-up with Uber, Tata Motors held more than two-thirds of the country’s EV market in 2023 but lost some share to Mahindra & Mahindra and BYD.

CFOs breaking boundaries, crafting long-term strategies for organisational stability: Nidhi Mehta, GOZOOP Group

As per Nidhi Mehta, Director – Finance, GOZOOP Group, “A CFO should be made an integral part of all important decision-making of the agency. A combination of their brainstorming where marketers are driven by creativity and finance is driven by numbers and budgets, could lead to some amazing outcomes for both the client and the agency”.

Calcutta HC grants Emami interim relief in Fair & Handsome trademark infringement case against HUL

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The court also added that it is a foreseeable consequence that Emami’s business and goodwill will be damaged due to the misrepresentation.

The Walt Disney Company’s Dwijendra Parashar joins Rajasthan Royals as head of marketing

Parashar began his career at Samsung Electronics as senior engineer and went on to work at Pidilite Industries.

Previously, Dwijendra Parashar led The Walt Disney Company as senior marketing manager – cricket, marketing lead Cricinfo.

Tata Motors reports 8 percent rise in total global wholesales at 3,77,432 units for Q4 FY2024

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

Global wholesales of Tata Motors passenger vehicles, including electric vehicles, in Q4 FY24 were at 1,55,651 units, higher by 15 per cent as against Q4 FY23, as per reports.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

NBCUniversal’s Krishan Bhatia to join Amazon as vice president – global video advertising, Amazon Ads

In his new role, he will lead global sales where he would seek to monetise Amazon's growing video operations that is tied to Prime Video, Twitch and Freevee. (Image source: X)

In his new role, Krishan Bhatia will lead global sales where he would seek to monetise Amazon’s growing video operations which is tied to Prime Video, Twitch and Freevee.

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.