Author: Kashmeera Sambamurthy

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.

Bookstrapping: The Wicked Wit of Queen Elizabeth

The Queen occasionally muddled people up. When coming upon historian Andrew Roberts giving Kate Middleton a lesson on the history of the monarchy shortly before her wedding to Prince William, the Queen was convinced he was one of the Palace butlers! (Image: Richard Surman via Unsplash)

The Queen’s humour might be unintentional – when meeting guitar legend Eric Clapton in 2005, she enquired ‘Have you been playing a long time?’. Bookstrapping Rating: 3 stars

Puneet Das on Tata Tea’s hyperlocal consumer engagement initiatives

Puneet Das, President - Packaged Beverages, India & South Asia at Tata Consumer Products, in conversation with Storyboard18.

Das, who is the president – packaged beverages, India & South Asia of Tata Consumer Products, chats with Storyboard18’s Shibani Gharat about Tata Tea’s various consumer engagement initiatives, new opportunities for the company and more.