Kashmeera Sambamurthy – Page 305

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.

CXO Moves: Colgate-Palmolive new MD joins; Execs in and out at Dentsu, Ogilvy Asia, Reliance Retail and Unilever

A round-up of executives who moved up, in and out. (Representational image: James Ree via Unsplash)

All the key executive moves in the world of brands.

Simply Speaking: Familiarity does not breed contempt. It builds preference

Feelings are the most powerful determinants of a person’s attitudes and decisions.

Biz Moves: Dentsu Webchutney bags MakeMyTrip; Team Pumpkin, DViO Digital win new business

A round-up of the agencies who’ve scored new clients and big business. Dentsu Webchutney wins MakeMyTrip's digital mandate. (Representational image: Atlas Green via Unsplash)

Keep up with all the key business and account movements.

Represent’s Aayushman Sinha on mega brands like Coke, BTS and Blackpink

Coca-Cola India released an original song ‘Memu Aagamu’ as an extension of Coca-Cola’s global brand platform - Real Magic. The song is a dance-pop number that fuses together Hindi, Korean, and English lyrics, with a Telugu hook “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”.

Sinha worked as a musical consultant with Coca-Cola India for its new anthem #MemuAagamu, featuring Allu Arjun, Armaan Malik and K-Pop group TRI.BE.

Bookstrapping: The Disciplined Mind by Zoe McKey

The book is also a reminder that having a disciplined mind eventually pays off. Everyone is a 'work in progress' and mistakes will be made, but those will turn into learnings with time. (Representational image: Daniele Franchi via Unsplash)

“The world is not responsible for you, you are responsible for yourself in the world,” an excellent reminder when we are tempted to complain. Bookstrapping Rating: 3.5 stars

Govt directs ad agencies to ensure strict compliance of guidelines on surrogate advertisements

98% of these processed ads required modification to align with regulatory standards. Over the last three years, ASCI has also reported 1085 cases of advertisements that were in direct violation of law to both central and state regulators. 765 of these were illegal betting ads and 320 were direct liquor advertising.

The directions come in the wake of surrogate ads being noticed in the recent sports events that were televised globally.

People are bored and they want to see the Nothing team bring some change: Carl Pei

Kunal Shah in conversation with Carl Pei during a Cred Curious session. Pei said, "We believe in functional design where everything needs to have a function. Even if it looks cool, there needs to be a functional element. Some brands can focus on ornaments, but that is not what we do."

Highlights from a conversation between Cred’s Kunal Shah and Nothing founder Carl Pei.

62 percent rise in conversations around finance: Twitter trends report

Conversations around female entrepreneurship have increased by 269 percent year-on-year. (Representational image: Chris Davis via Unsplash)

Concepts like decentralised finance and digital assets have entered pop culture. NFT + Bollywood, Bollycoin, and Beyond Life have emerged as top topics.