Author: Priyanka Nair

The Great Indian Ad Battle: Unheard stories of Perfetti Van Melle-owned brand Happydent’s Palace commercial

The Happydent Palace commercial was chosen as one of the top 20 ads of the 21st century by the international Gunn report. Image Credit: Illustrations by Animagic India’s Chetan Sharma.

Perfetti Van Melle India’s Rajesh Ramakrishnan, McCann Worldgroup India’s Prasoon Joshi, and Equinox Films’ Ram Madhvani get nostalgic.

GroupM promotes Navin Khemka, Sonali Malaviya for new roles at EssenceMediacom South Asia

Navin Khemka will report to Prasanth Kumar, CEO – GroupM South Asia and Rupert McPetrie, CEO – EssenceMediacom APAC. Sonali Malaviya will report into Khemka.

Khemka and Malaviya will work together to bring additional specialisations such as e-commerce, addressable content, and digital OOH, to the agency’s offerings, along with other responsibilities.

Post-Covid Indians spent 11 billion minutes travelling in Ubers

Delhi-NCR witnessed the highest number of trips in the country; it also had the highest number of office-hour strips further corroborating the fact that most Uber trips were booked between 5-6 pm.(Representational image: Aleksandr Popov via Unsplash)

The analysis declared Saturday to be the most popular day for booking an Uber and October being the most popular month for Uber Connect due to the festivities.

YouTube bets on educational content and learning; What does this mean for the marketing community?

While educational content has been available on YouTube for several years, making it an open and free university of sorts; the platform's latest move to boost educational content will allow creators to provide viewers with a more comprehensive, structured learning experience. (Representational image: Siora18 via Unsplash)

Marketers today have the appetite for upskilling to stay relevant. This could result in more sign-ups for “YouTube University”

Regional Report: What do Indians think about dating apps and designer clothes?

When the participants were asked their opinion on divorce, 67 percent of Punjab respondents and 51 percent of Tamil Nadu agreed divorce is a better option than continuing in an unhappy marriage. (Representational Image: Christopher Alvarenga via Unplash)

Thirty-eight percent of respondents in West Bengal agree dating apps are a better option for finding one’s partner. 52 percent in Punjab said they’d opt to be single, rather than compromise on the kind of person they want to be with.

Dentsu India bags integrated media mandate for Hero MotoCorp’s Vida

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

As per the mandate, Dentsu India will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. The agency will manage Vida’s branding and performance campaigns as the brand’s strategic media partner.