Author: Priyanka Nair

India will see 33 percent rise in paid gamers by 2026: Report

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

According to a recent report by Redseer Strategy Consultants, every second internet user is a gamer in India, and every third transacting user in India is a paid gamer.

Hyatt India’s Amritesh Bakshi tells why hospitality brands need creative freshness

Conceptualized by Animal Advertising, Hyatt India's new commercial showcases how each staff at Hyatt puts themselves in the couples’ shoes to ensure that everything is perfect for their guests on their big day. (Images - Stills from the ad)

Amritesh Bakshi speaks about the making of Hyatt India’s latest ad campaign ‘Perfectly Yours’ and how it communicates with a modern-day couple.

Air India teams up with Microsoft to enhance employee experience

Air India will now have access to Microsoft 365, which provides quality security, collaboration, integration, and effective communication.(Representational image via Unsplash)

Using Microsoft’s security tools, the collaboration aims to transform the employee experience into one that is “comprehensive, agile and empowering”, Air India said.

WPP agency VMLY&R India gets Red Fuse’s Saurabh Saksena as CEO

In his new role, Saurabh Saksena will drive the integration of VMLY&R’s capabilities across India – from creative excellence to transformational solutions at the intersection of brand and customer experience (BX & CX), data, platforms and commerce.

Saurabh Saksena will be based out of Mumbai and will report to Hari Ramanathan, CEO- VMLY&R, South and South-East Asia and Japan.

Bookstrapping: The Light We Carry by Michelle Obama

If Becoming was autobiographical in nature, in The Light We Carry, Michelle Obama is more in the self-help zone. (Image - Amazon)

In The Light We Carry, Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars.  

Tata Group’s Air India Transformation Plan: Brand makeover and advertising activities speed up

Air India's transformation plan is titled “Vihaan.AI”, which in Sanskrit signifies the dawn of a new era, with identified objectives for Air India over the next 5 years. (Representational image via Unsplash)

Air India is working with various ad agencies as Tata Group starts the process of consolidating its entire airline business under Air India.

Digital Marketing Mavericks: Zoo Media’s big bet on hyper-specialisation

In 2020, Pratik Gupta and Suveer Bajaj (pictured) launched Zoo Media with a hyper-focused strategy. In just two years, the network has come a long way. Along with FoxyMoron, Zoo Media became the umbrella entity for 10 other owned, acquired, or partnered agency brands.

Zoo Media, one of India’s hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more.