How it Works – Page 180

Over 70% of Bharat users likely to make purchase online this festive season: Sharechat

As per the survey, around 44 percent of Bharat’s purchase decisions are influenced by social media. Additionally, discounts and offers are major factors that influence 49 percent of Bharat’s purchase decisions. (Representational image via Unsplash)

The report is based on an online survey among 2,843 ShareChat users aged between 18 and 40 years.

The rise and perils of employee influencers and founder brands

Is the pursuit to build personal brands and the race for clout clouding platforms? (Representational image: Austin Chan via Unsplash)

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

Will the festive season continue to ride on the revenge spending wave of 2021?

The festive season will definitely be similar to last year and better than 2020 as well as 2019 in terms of consumer spending. (Representational image via Unsplash)

A 15 to 20 percent jump in festive advertising spends over 2021 is expected.

News18 widens lead over competition between Week 33-36

Representational image via Unsplash

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.

Diary of a malcontent copywriter

Representational image via Unsplash

An insight into the mind of a modern-day advertising copywriter

Neither an agency nor a production house. What are they?

The evolution of content marketing has created a new ecosystem of strategy-driven content startups that are working for brands across sectors from FMCG to entertainment. (Representational image: Nick Fewimgs via Unsplash)

A new ecosystem of content startups has emerged. Here’s how they’re rolling in brands and taking on big agencies.

Devika Bulchandani enters the club of Indian-origin CEOs leading global companies

Bulchandani joins the long list of Indian-origin leaders at the helm of multinational conglomerates as CEOs including former Reckitt and new Starbucks CEO Laxman Narasimhan, Chanel’s Leena Nair, Twitter’s Parag Agarwal and Sundar Pichai at Google.(Images: Moneycontrol)

The Amritsar-born executive was announced as the global CEO of Ogilvy.

Govt’s influencer guidelines to bring accountability, transparency

The government is set to introduce rules to regulate social media influencers, including penalizing them by as much as ₹50 lakh for failing to disclose financial ties with brands. (Representational image: Galen Crout via Unsplash)

Influencers could face fines of as much as ₹50 lakh for failing to disclose ties with brands.