How it Works – Page 182

How the Indian gaming industry is gearing up to cross $7 bn revenue by 2025

In less than two years of launching it in the country, BGMI claimed to have clocked over 100 million cumulative users shortly after a year of its launch. (Representative Image: ELLA DON via Unsplash)

Led by subscriptions, micropayments and ad revenues, gaming companies are looking at monetization more seriously

Disney Star’s $3 bn bid helps it keep ICC rights for India market

The Board of Control for Cricket in India (BCCI) is set to release media rights for the 2023-2027 cycle.

Disney Star’s bid was about Rs 24,000 crore for both television and digital streaming rights, as per reports.

Decoding the new dress code at the workplace

Recently for a client meeting, Singh deliberately chose to wear a shirt of the brand's colour. The client took notice and appreciated the detail, she writes; "it was my way of sending a soft signal of our understanding of their brand." (Representational image: Kristina Petrick via Unsplash)

What you wear sends nonverbal cues to people, writes Josh’s chief Rubeena Singh as she breaks down how office attire has evolved in the post-pandemic era.

Late payers and defaulters: Why clients don’t pay their ad agencies on time

Clients not paying on time or not paying at all is a critical issue that’s not received enough attention from stakeholders. (Representational image via Unsplash)

And how to get clients to pay up and pay on time.

How can India Inc. drive mental health conversations

Mental health is still a taboo subject that makes people sweep the issue under the carpet and suffer in silence instead of speaking out and seeking help, mental health poses several challenges. (Representational image: Tim Mossholder via Unsplash)

Corporate India can play an important role in alleviating the country’s burgeoning mental health crisis.

Simply Speaking: A brand mosaic and the little things that make it

Distinctive assets make brands much more recognizable by the public. You don’t even need to mention its name for it to be remembered. (Representational image: Giulia May via Unsplash)

Think of Netflix’s “ta-dum”, Tiffany’s patent colour, Coca-Cola’s red or Nike’s swoosh. Then think if you recall anything more. Do you need to?

The big break-up: What happens when influencer couples split?

Signing individual contracts is one way to prevent heartbreak from breaking deals. (Representational image: Dollar Gill via Unsplash)

Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?

Embedding your brand in the consumer’s memory

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

What marketing actions can enhance the probability of getting into the unconscious memory of consumers.

Why are next-gen ad executives not a part of Indian advertising clubs?

(Representational image via Unsplash)

Younger leaders say ad clubs in the country are not inclusive. But veterans running these organizations say the doors are always open and it’s real commitment to the cause that they seek in the next-gen.