April 2024 – Page 14 – storyboard18

IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally

The PayZapp by HDFC film is airing during India’s biggest cricket tournament, the IPL.

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, says, “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza.”

Sula Vineyards records double-digit revenue growth in Q4 and FY24

Sula's premium brands also performed well, recording a 15 percent YoY growth during the reported quarter and year. Moreover, the wine tourism segment registered a growth of 31 percent YoY in the fourth quarter compared to the year-ago period, the reports further stated. (Image source: Moneycontrol)

The company also announced that it has acquired N D Wines, a winery in Nasik district, and the deal will close by the end of April 2024.

ZEE’s restructuring, layoffs, strategic focus; Punit Goenka charts a new course after Sony-merger collapse

In line with his strategic plan focused towards achieving the targeted goals, ZEE's MD and CEO Punit Goenka proposed the implementation of a lean and streamlined management structure to the Board on April 5. The streamlining process included rationalisation of the workforce by 15 percent.

Zee is facing a new reality after the $10 billion merger with Sony fell through. The company is implementing cost-cutting measures, leadership changes, and a renewed strategic focus.

Duolingo’s new campaign #EnglishMeinNahiJamta celebrates linguistic diversity

The linguistic parade continued with submissions surfacing exciting phrases like Precipitevolissimevolmente (meaning "Extremely Fast" in Italian), Sayonara (translating to "Goodbye" in Japanese), Khalis (representing "Genuine" in Arabic). Gujaratis chimed in with 'Dobi' (referring to "stupid"), Bengalis added a sprinkle of sweetness with 'Mishti' (describing "sweet"), and Telugus contributed 'bokulu' (meaning "utensils"). (Representative Image: Surendran MP via Unsplash)

68 percent urban Indians agree that there are certain phrases or words in a language that convey nuanced meanings which cannot be fully translated or expressed in English.

Flipkart launches bus bookings on its app with 10 lakh bus connections

Key features of the bus booking service on Flipkart include access to great deals, no convenience fees or hidden charges, offers through supercoins redemption up to Rs 50 and a 24/7 voice helpline. (Image source: Unsplash)

This is in addition to the flight and hotel booking services that have been available under the Flipkart Travel banner.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

India is predominantly a self-employed market, says Piramal Finance | Media Dialogues

Piramal Capital and Housing Finance focuses on suburban and small-town self-employed families with moderate income. They call them ‘Budget customers of Bharat’. (Still from the video)

Piramal Capital and Housing Finance said the company aims to narrow the rural credit gap by targeting suburban and small-town self-employed families with moderate income, challenging conventional perceptions about credit access.

MeitY forms five new working groups for data privacy, security, and e-governance efficiency

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

These efforts will ultimately contribute to an updated India Digital System Architecture, a project whose initial draft was released in 2022 for public feedback.

BCCI’s April 16 meeting with franchise owners cancelled?

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.