Brand Makers – Page 6

Bookstrapping: ‘Portrait of an Unknown Woman’ by Daniel Silva

Daniel Silva has authored twenty-five novels, including very popular ones like The Other Woman, The New Girl, Moscow Rules, The Defector, The Rembrandt Affair, Portrait of a Spy and The Order.

All entertainment requires a leap of faith and an emotional connection to the creator’s art. Bookstrapping Rating: 3.5 stars.

Sumanto Chattopadhyay to retire from 82.5 Communications

Sumanto Chattopadhyay, chairman & chief creative officer of 82.5 Communications

Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.

Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason

"Criteo makes roughly a billion dollars in overall revenue and India is certainly in the top seven of our markets," says Gleason.

The chief revenue officer of Criteo talks about the potential of the open web and the India market.

Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders

Shubham Singhal and Vaibhav Pathak, founders of The Girlfriend Box (left), pictured here with influencers Ronit Ashra and Karan Kundrra. The founders talk about how an influencer agency works, the disruptions and the challenges in the industry and what it takes to handle influencers, their content and their followers.

Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

Bacardi elevates Vinay Golikeri to Managing Director for India and neighboring countries

Vinay Golikeri, MD - India & neighbouring countries, Bacardi

Golikeri will report to Vijay Subramaniam, Regional President, Asia, Middle East & Africa, and Global Travel Retail.

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.

CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more

Ogilvy gets a new India-born top boss in Devika Bulchandani, while Dentsu International loses its head, Wendy Clark. (Representational image: Brooke Lark via Unsplash)

All the key executive moves in the world of brands.

Bookstrapping: The Wicked Wit of Queen Elizabeth

The Queen occasionally muddled people up. When coming upon historian Andrew Roberts giving Kate Middleton a lesson on the history of the monarchy shortly before her wedding to Prince William, the Queen was convinced he was one of the Palace butlers! (Image: Richard Surman via Unsplash)

The Queen’s humour might be unintentional – when meeting guitar legend Eric Clapton in 2005, she enquired ‘Have you been playing a long time?’. Bookstrapping Rating: 3 stars

EVolve 2022: ‘EV campaigns are more avant garde,’ says Mercedes-Benz’s Santosh Iyer

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Iyer talks about cracking the EV market, understanding the customers and addressing larger industry issues like the EV fires.