Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
Tag: Storyboard18
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Licious goes for a brand refresh
Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.
Experts Discuss The Idea Of Humanized Growth
Storyboard18’s Shibani Gharat talks to the founders of Institute For Real Growth (IRG), on their India visit, about their workshop with WPP and marketers about encouraging humanised growth in the companies.
Is IndiGo trying to fix its brand image with feel-good viral stories?
It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.
Why are brands including e-sports in their sports marketing itinerary?
Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer
Why Startups Love IPL? Need Word Of Caution For Startups?
Storyboard18 discusses at length about the startup industry and their interest towards IPL. Also, an exclusive chat with Prashant Kumar, the founder of Entropia, a next-gen marketing service.
Why content around the sport has to be king
Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.
Esports is filled with marketing opportunities for brands: Lokesh Suji
In an exclusive chat with Storyboard18’s Tasmayee Laha Roy, Lokesh Suji, Director – Esports Federation of India, VP – Asian Esports Federation talks about the opportunities in the space for modern marketers and how 2022 will see a growth in the overall segment from the grassroots level.
Deepening the sports-brands-fans connection
With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.